Dr. Vince Leone argues that doctors earning $100K+ monthly must actively market their practice. He shares a 1970s story of a chiropractor who asked every patient for referrals after adjustments, dramatically boosting his referral flow with one simple, repeatable question.
I've never met a doctor that's done $100,000 a month plus consistently that doesn't market heavily. Never. Not once. Not in my, you know, been in practice since 2007. Never. So if you want to hit $100,000 a month and you're doing $50,000, $60,000, maybe $75,000 a month and it's through internal referrals, well, first of all, if you're hitting $75,000 a month from just referrals, amazing. You've done an excellent job and people really, really like you. Um, But if you wanna go to $100K plus consistently, you have to do marketing. It just is what it is. Some doctors do marketing and don't even realize it, which is really funny, right? I remember my dad told me this story. There was, you know, he used to go to Parker back in the '70s, and he credits Parker for building his career or saving his career. And there was this one doctor that was just booming. He was just crushing it. And so, you know how everyone goes to Parker, they go to seminars and there's a table there, shoot, well, someone's gonna get adjusted, right? Yeah. That's right. So this doctor is adjusting another doctor. He adjusts him, he's like— and he stands up and he finishes the adjustment. He's like, so is there anyone else that you know that, um, that I can help? And he's like, what? And he's like, oh, sorry, I thought you were a patient. That's all this guy did. Every single— every single patient, that's— he said that exact same thing every time they got off the table. And the guy got referrals up the wazoo. So it can be as simple as that.
