Dr. Vince Leone explains how what doctors wear shapes patient trust. Younger clinicians who switch to scrubs or a white coat see patients view them as more competent, accept recommendations more often, and generate thousands in extra revenue annually.
But if you're a little lacking in confidence, you're young in practice, you maybe don't have your clinical skillset as good or as high as it should be, this can really be a game changer here just by throwing on some scrubs, or in the case of females in the study, wearing the white coat. Mm-hmm. Can really up your image amongst your patients, and they are going to feel— they are going to feel more confidence in you. They are going to feel that you are an expert, that you are well-trained, you are knowledgeable, competent, all those things, just by changing a little bit about your attire. And that can make the difference between— especially in the world of niches like Dr. Vince and I live in— that can mean the difference between a patient saying yes to your recommendations or saying Nah, I think I'm going to think about this. And that— so that can make a difference between having conversions and non-conversions, which over a course of the year can mean thousands and thousands of dollars of potential lost revenue, all because of your tire.
Personally, I don't really care where your confidence is, because if you want to look like the doctor and, you know, have that conveyed to your patient, just wear scrubs, right?
