Dr. Vince LeoneOwner, Consultant, Specialized Practice · Owner, Consultant at Specialized Practice

Doctors Don't Know How to Get New Patients? Here's Why!

24 Nov 2025 · 1 min

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In this brief monologue, Dr. Vince Leone critiques the common expectation that newly hired associate physicians will bring in new patients. He argues that many competent clinicians excel in patient care and interpersonal skills but lack the marketing and business acumen needed to generate a steady patient flow. Consequently, practice owners who assume associates can independently attract patients may be setting unrealistic expectations. Leone suggests that if a doctor were truly skilled at marketing, they would likely run their own practice rather than work as an associate, highlighting a mismatch between clinical talent and business capability in many hiring decisions.

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The last thing I will say on this is a lot of times the doctor owner, when they bring on an associate, they're thinking, okay, now go get new patients. Personally, I feel like this is asking too much. This is why if the doctor was a great marketer, they'd have their own practice. I mean, if they knew how to get patients left and right, why would they come work for you? That's probably the issue is they don't know how to get new patients. They're a good doctor. They're a good adjuster, they're good with people, but they're not a good business person, you know.