A medical practice doubled its income by adding cash-based services alongside insurance billing. Patients will pay out of pocket for services they value, making it a viable revenue strategy for doctors tired of breaking even on insurance alone.
And before we introduced cash-based services and niches, we were seeing a lot of patients, and it was all under traditional insurance model. And we were, we were making ends meet, we were getting by, we were paying our bills, we were making a living, but there was nothing left over until we added niches and cash-based services. And then all of our growth over the last several years has been In that realm. And we've effectively been able to double our practice since that time just by adding in the cash-based services. And patients are willing to pay— Oh yeah. Cash for services that are valuable, and that's— that is going to help them. So that is a strategic part of what we're talking about, and I'll let Dr. Vince go into the next layer of this.
