Dr. Vince Leone explains how patients justify expensive treatments based on what they see. A 4-foot laser that moves and raises creates awe, making people accept higher fees because the equipment looks advanced and serious.
Well, and I think you got to rely— if you rely on the technology, if you walk Mrs. Johnson past the room where the laser is and they see the laser in operation or just sitting there, they're going to realize it's a very sophisticated device. And when you say it's X per treatment, they're going to understand, okay, I get it. Because, you know, like you said, it's 4 feet tall. It's a very sophisticated device. If they've been to an MRI, that might be the only thing that's more sophisticated in terms of what a normal patient will see in the course of Their life. They see that laser, they see it moving, raising, lowering. They're just amazed by it. And and so that helps you with your price point because they're not going to argue against that technology. It's very obvious that you invested in their healthcare by bringing that technology in, and they're willing to participate in that because they want the treatments, they want the outcomes.
