Dr. Vince Leone teaches clinicians how to market their services by explaining why standard treatments like physical therapy fail, then positioning their advanced approach as the solution. He recommends emphasizing your connection to a nationwide network to build patient trust.
So if you start to tell people things that all of a sudden are resonating— in other words, this is why PT didn't work for me, right? This is why I went to a chiropractor and I still have this problem. And if you start telling them things that, you know, they're like, hey, this, this sounds like me, like you're describing their situation, and then you're providing, hey, and then this is what we do that's different and better and advanced And this is how it works, right? So we, we explain all this in a very succinct video. We position obviously all of our clients as part of a nationwide network. So there's legitimacy in the eyes of the patient, right? This doctor is not just this solo practitioner. He or she is part of a nationwide network. There's value to that. It's positioning.
