Dr. Vince Leone argues decompression clinics waste money on external ads when they have a better resource: existing patients. Educate current and past patients about your services, build trust, and they'll refer others. You already have the audience. Use them.
Another thing you mentioned, like internal marketing. I feel like a lot of doctors, especially with decompression, they're just trying to rely all on external marketing to grow their decompression practice. But you have these patients in your past patient base and your new patient flow and patients under care. So it's using those kind of education methods you're talking about to stimulate new patients that already have a relationship with the clinic, the know, like, and trust factor.
