Dr. Vince Leone says chiropractors who add spinal decompression tables often fail because they skip the real work: building confidence in their clinical skills and marketing. Patients sense doubt and reject treatment. Success requires both equipment and a solid protocol you actually believe in.
Today's topic is why most doctors struggle with growing spinal decompression. And I always say you need to make 2 investments, right? The first investment is in the table. The second investment is in yourself. So a lot of doctors, they buy a table and they kind of assume, you know, people are just going to be clamoring to get on the table and, and, you know, money's going to be, you know, sprouting from, from, from pillows on the table. It's, it's not typically the reality, right? So patients aren't lining up. These are some of the things that doctors complain of. So, But patients aren't lining up to learn more about decompression or get on the table. The marketing feels inconsistent. The results are unpredictable. And what happens is this leads to a lack of confidence, Doc. Um, and in my experience, confidence is the cornerstone to successfully growing spinal decompression.
That is one of the major themes that we teach all of our doctors at Specialized Practice is You got to have confidence in your clinical skills, but then you also have to have confidence in the actual decompression protocol and process itself of what you're going to take the patient through and what you're going to present to the patient. Because you're— we're taking— to go from general chiropractic to then elevating to Presenting decompression plans and protocols to patient—that's a step up. And that step up for doctors—if you don't have the confidence in your skills or the program or the protocol you have, patients will see through that, and they'll they'll sense that this doctor is pretty green, or this doctor is is is doesn't have that confidence. And, uh, they're not as likely to then buy in. They're not as likely to follow your treatment recommendations. And so we have many ways that we teach doctors in order to build their confidence. But that is a huge, huge red flag to patients, is that their doctor lacks confidence. No doubt about it.
You can't recommend something that you're not confident in.
