Dr. Vince Leone warns that charging patients without delivering results destroys confidence like the Titanic sinking. His protocols cost $4,000 to $6,000, while competitors charge $8,000 to $10,000. One speaker achieved an 84% success rate with neuropathy and says clinicians should track outcomes for one to two years to understand their batting average before selling a new service.
if you take too many people's money that don't get results, your confidence sinks like the Titanic, and, uh, you're not going to be offering these niches much longer. And here's the problem, is if you're thinking about going one way or another and you start charging patients $6,000, $7,000, $8,000— our protocols aren't typically that expensive. We like to basically, you know, under-promise and over-deliver. So we're usually around that $4,000 to $6,000 depending on the kind of the market. Other programs, they're charging like $8,000 to $10,000, partially because they're— they have about $2,000 roughly in hard costs, right, with the rebuild or the lights, etc. So they're trying to make up for it, right? But I'll tell you what, if you take too many people's money that don't get results, your confidence sinks like the Titanic, and, uh, you're not going to be offering these niches much longer.
In order to get conversion, to get people to say, yes, I'll do your protocol, you got to be very confident in your protocol and in your opportunity to get them results. You kind of got to know what your batting average is, what your percentage of success is, and be able to then confidently look them in the eye and tell them, these are your— this is your odds, Mrs. Jones, of getting this— these results. You know, last year in clinical, in my practice, we were able to help 84%. of my neuropathy cases. I keep track every year, year to year, what my percent success rate is. Bottom line is, I tell docs when I consult with them, if you have a protocol that can help 80% of your cases to get at least 50% or greater relief, you got a pretty good protocol. If you can't get 80% of them better, then you gotta tweak your protocol and enhance it in some way, shape, or form. So bottom line is that's how you develop that clinical confidence though, is track some of your results. So doctors that are adding a niche to their practice, I always coach them to track your results at least your first year or 2 so you know what you're doing, what kind of success rate you're getting. This is what I'm accomplishing in my own clinical practice, and you'll build a lot of confidence doing that.
