Dr. Vince LeoneOwner, Consultant, Specialized Practice · Owner, Consultant at Specialized Practice

Doctors: Why Your Social Media MUST Be Active NOW!

11 Dec 2025 · 1 min

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1:13

In this segment Dr. Vince Leone stresses that medical practices need an organic content strategy because prospective patients will research the practice across every platform where ads appear—Google, Facebook, Instagram, TikTok, YouTube, and even traditional media. If a practice’s social pages look like a “ghost town” (no recent posts), it erodes trust. He advises doctors to maintain active, up‑to‑date profiles and to publish short (≈30‑second) educational reels that clearly state the problem the practice solves and how it solves it, thereby providing social proof and positioning the practice as credible.

Chapters

You really need to have an organic content strategy. Now, what the heck does that mean? When people see your ad, doesn't matter where they see it— Google, Facebook, Instagram, TikTok, like whatever— wherever they see your ad, even if it's in the newspaper or radio or whatever, they're going to research you. But if they're in that 37%, they're going to research you. So you have to provide that information for them In terms of where they're going to search, where are they going to search? They're going to search on Facebook. They're going to look on Instagram. They're looking— obviously going to look on Google. They're going to look on YouTube. And if you're not present, right, if you have a ghost town, like if they go to your Facebook business page and it's a ghost town, like the last post was in 2023 and the one before that was 2022, it's going to look terrible. So when people go look for social proof and content and kind of confirmation about you on the social channels. You got to be there, right? So on Facebook and Instagram, reels are great. 30-second educational reels. You may say, well, what, what would I do this about? Well, what problem do you solve? How do you solve it?