Dr. Vince Leone warns against relying on a single marketing channel. Build a portfolio of four to six channels instead, so if one underperforms, your business survives. Each channel grows slowly, so patience and diversification matter more than finding one hero.
The point being with Dr. Kyle saying is, we just don't want one channel in terms of marketing to be the hero, because what if that hero gets shot? You know what I'm saying? Right. So, one is the worst number in business, because if it goes away, then you have zero, and zero sucks. So, you wanna have multiple channels of marketing so that if one doesn't perform one week or one month, no big deal. You got 4, 5, 6 others. And again, so this is just one channel, and again, it's a slow build.
