Dr. Vince LeoneOwner, Consultant, Specialized Practice · Owner, Consultant at Specialized Practice

Educate Your Audience: Podcast Marketing Masterclass for Chiropractors

23 Feb 2026 · 1 min

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In this segment, the speaker emphasizes the importance of keeping chiropractic marketing education‑focused. Dr. Vince Leone is highlighted as a master of education‑based marketing who even handles the speaker’s own marketing. The core recommendation is to use a podcast as an additional platform to educate the public about the chiropractor’s services, specific conditions, and practice niches. By delivering valuable, educational content through a podcast, chiropractors can establish and reinforce their reputation and credibility with listeners, turning the audience into potential patients.

Chapters

I think a big thing that you're alluding to there is keeping it education-based in focus. I mean, Dr. Leone really is a master of marketing, but his marketing generally for us as chiropractors, well, he does my marketing for me, is it's education-based marketing. A podcast is just another vehicle to educate the public on what you have to offer or specific conditions or things that You want to focus on is maybe your particular niches in the practice, and it's another way to establish your reputation and credibility with those people that will be in the audience of listeners.