Dr. Vince LeoneOwner, Consultant, Specialized Practice · Owner, Consultant at Specialized Practice

Find Your Practice Niche: Ethos, Principles, Mission Matter!

16 Feb 2026 · 0 min

Watch on YouTube

0:25

Dr. Vince Leone explains how to build a healthcare practice around a specific niche by defining your ethos, principles, and mission. He uses chronic back pain as an example: 100 million Americans experience back pain yearly, 10 million develop disc-related cases. Even a narrow focus reaches a huge patient base.

What is your ethos? What is your principles? What is your mission at your practice? Who are you trying to help? So if it's chronic back pain patients, that's a great niche, right? There's 100 million people that suffer from back pain in the US every single year. About 10% of those are chronic in nature. So you still have a large market even if you're going after disc patients, 10 million people a year. So who is your niche?