Free: 5 Figure Windfall

Dr. Vince Leone outlines a holiday revenue tactic for medical practices: call past patients to offer a free exam, then pitch a shorter intensive care plan at $1,500 for 30 days. Contacting 200-300 patients typically yields 10 sales and $15,000 in revenue with no ad spend.
Chapters
Hey everyone, Dr. Vince here, and happy Friday. And it's just coming into the end of the day, and I thought, hey, I'm gonna shoot this video. Got a great idea for the docs on my list. I want to share it with them. So this concept is called Care Plan Intensives, and what that is, is— so we're headed into the holiday season, right? And so most practices, it's gonna dip. We're gonna take some time off, and it's typically a down month in terms of revenue, right? So this is a way to potentially generate a 5-figure windfall so we can go into Christmas really feeling merry about the holiday season. So what is a care plan intensive? Well, essentially it's a truncated version of your existing care plan, right? So if you do 24-visit neuropathy plan or decompression or whatever it may be, this is a, you know, a shrunk-down version. Typically, if it's— if your care plan is 3 months, this is 1 month. You know, if it's, you You know, if your visit profile is 30 visits, this is 10 visits. So it's essentially kind of 1/3. And what we're doing is— so the easiest person to sell to is someone that's already spent money with you, right? And so they already know, like, and trust you. So what we want to do is we want to find and reach out to our existing patients that have been through our care plans, see how they're doing, and if any of them are having recurring symptoms, we want to invite them into— A new plan. our office for a free examination, and then if it seems appropriate, offer them this care plan intensive, right? So how do we do this? Super easy. First, ID the patients. Have your staff, have your staff create a list. Go into your records database, create a list of all the patients in the last 5 years that have been through your care plan, right? And, you know, obviously, ideally the ones that did well, which is, I'm sure, pretty Pretty high percentage, 80, 90%, right? So first we just want to ID those patients. Then we want to schedule them. Crazy! Craziness, right? It's not rocket science. What we want to reach out to them, either you or your staff member, every night between 5 and 6, call them up. Hey, Mrs. Jones, Dr. Leone here. What's going on? You know, you went through my care plan 2 years ago for that disc problem in your low back. How you doing? Oh, you know, I'm doing pretty good. It's kind of starting to come back a little bit. Hey, let's get you in here. I'll do a free exam. We'll find out where you're at. Then if it's appropriate, then you close, right? And so if your care plan's $5,000, then this is gonna be like $1,500, right? So it's— they've already spent $5,000 with you. They did really well, and then— but it's starting to come back. It's a degenerative condition, right? So now we want to help them again. And so, hey, Miss Jones, you don't need to go through the whole thing again, but I got this You know, this little intensive care plan, it's only 30 days. You know, we start out 3 times a week, do that for a couple weeks, then go down to 2 times a week. You know, whatever it is, you set it up, right? You're gonna set it up. And we're gonna get you back to feeling, you know, great, how you were feeling at the end of the last time. How does that sound? Sounds great, you know. And by the way, you can write this off. This is your healthcare expenses. So this is the time to do it. It's right before, you know, the end of the year. Awesome. Sounds like a plan. Boom! So if you over the last five years, if you you know if you have two three hundred patients, you can get say fifteen in for an appointment and you close ten. That's like fifteen grand, and you didn't have to pay for them. No marketing dollars. It's just a phone call. Super simple strategy, guys. And I'm putting together this new consulting program called Client Elevation Group. We're going to. And it's a high-level group with doctors that are already doing well, but they really wanna go to the next level in 2019. This is just one super simple strategy that we'll use, but there's all kinds of stuff that we can use to, one, make our practices more efficient, two, use proven methods and marketing methods, and just really take a strategic look at practice and how can we expand and grow in 2019. So, I hope this is helpful. I highly recommend you go do it because, what is it, November 16th? Get on the phones next, you know, starting Monday, get on the phones over the next week or 2, start scheduling them in the first 2 weeks in December, and hey, get your windfall going into the holiday season. But anyways, hope this is helpful. If you're interested in that Client Elevation Group, shoot me an email, drvince@drvinceleone.com. I'll put you on a list so that you can be notified of when that is available. So have a great weekend. Talk to you soon. Bye.










