Dr. Vince Leone compares Motel 6 to the Ritz-Carlton and Honda dealerships to Rolls-Royce dealerships to show how details like attentive staff and premium amenities create a memorable wow experience. The goal is deliberate design of every customer interaction.
We need to create a wow experience. And, you know, look, if you are a traveler and you go to a Motel 6 or you go to a Ritz-Carlton, it's a very different experience, right? If you go into a Honda dealership, you're going to get someone to come help you in a bad suit. If you go to a Rolls-Royce dealership, you're going to be offered bottled water, sparkling or flat. You know, it's a totally different experience. And so your goal is to create that wow experience. Yeah.
