Dr. Vince LeoneOwner, Consultant, Specialized Practice · Owner, Consultant at Specialized Practice

Happy Patients Share Laser Treatment! Free Marketing!

3 Sept 2025 · 1 min

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In this segment Dr. Vince Leone explains a low‑cost marketing strategy for orthopedic or sports‑medicine clinics that offer laser knee treatments. He describes how clinics can simply use a patient’s smartphone to record the treatment area during a session. The patient then shares the video with friends, family, and community members in everyday social settings (bars, picnics, church). When the patient mentions the provider—specifically Dr. Pankinen—the video acts as a personal endorsement, turning happy patients into unpaid brand ambassadors and generating new referrals without any advertising spend.

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So now they are armed with an image of the laser, they're getting results, and they go and start talking to their friends on Friday night at the bar, on Saturday at the picnic, and Sunday at church. They're telling all their friends that they're getting an, you know, a treatment with a laser for their knees. And look at this. Well, where did you get that treatment? Oh, Dr. Pankinen, right? So it becomes a marketing piece that your happy patients are using to grow your practice, and it costs you nothing. Just take their phone and video the treatment area. Yeah.