Dr. Vince Leone shows how his healthcare practice increased revenue by adding new services for existing patients instead of spending on marketing. He expanded from decompression treatments to a knee-pain protocol using a Class 4 laser, simply by asking patients what else hurt and developing a treatment around equipment he already owned.
Hey, it's Dr. Leone from Specialized Practice, and I want to talk quickly about how to increase revenue without increasing your marketing dollars. And Jay Abraham, the Billion Dollar Man, said this many years ago many times: the easiest way to increase revenue is to increase services and offer them to your existing customers. So for us, we offered decompression and neuropathy, and we had all these lasers around. And so what we did is start asking our patients, What else are you suffering from? And many of 'em said knee pain and they wanted to avoid drugs and surgery. So we built a protocol and started offering, built a protocol around the Class 4 laser and started offering knee pain treatment to these patients, and it took off like crazy. So if you have a piece of equipment like a laser laying around and you're not using it, or you want to find new ways to use it, try another protocol and offer it to your existing patients. I hope this helped. You can check out specializedconsulting.org for more info.
