Dr. Vince LeoneOwner, Consultant, Specialized Practice · Owner, Consultant at Specialized Practice

Invisible Laser? Phone Reveals the Secret!

5 Sept 2025 · 1 min

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In this brief instructional segment, Dr. Vince Leone explains a simple yet effective marketing technique for practitioners who use laser treatments. He points out that many therapeutic lasers emit light that is invisible to the naked eye, but modern smartphone cameras can capture the laser’s visible signature. By having a patient point their phone at the treatment area and record the laser in action, the practitioner can visually demonstrate the laser’s presence. The video can then be shown to the patient, reinforcing the treatment’s legitimacy and serving as a compelling marketing asset for the practice.

Chapters

Yeah, go ahead. So one of the easiest ways to market your practice is the laser is actually invisible to the naked eye, but many cameras on cell phones today can pick it up, right? So if you take the patient's phone and you point it at the treatment area and you let them see what the laser actually looks like through video and you video the laser treatment, they'll move their phone out of the way. They'll look at their knee, let's say, and they can't see the laser energy. They put the phone in front of them again and there's the laser energy, right?