Dr. Vince Leone says knee osteoarthritis is booming among aging Americans and chiropractors are missing money. Pills don't work, injections damage cartilage, surgery is a last resort. A non-surgical protocol for patients over 60 could be a profitable specialty.
I think chronic knee pain is a beautiful addition to most chiropractic practices. Nice. But as Americans are aging, we have an aging population, we have an overweight population, and osteoarthritis is one of the more— in the knee is one of the most common causes of disability in older Americans, and the rates of that are rising. So if he did nothing else but targeted osteoarthritic knee patients, say 60 and older, you have a whole big niche group of patients that are looking for help because medically they really only have 3 tools in their toolbox for almost all pain. This is a true statement. Either they're gonna give pills, shots, or surgery. Well, pills don't fix it. Shots only give temporary relief and they actually destroy cartilage and bone. We know that from studies. And surgery is always the last resort. So if we have a protocol that we can use to treat these things non-surgically, you're gonna have a big demand for that. So knee is a beautiful niche to go into next, and it's fairly easy.
