Dr. Vince LeoneOwner, Consultant, Specialized Practice · Owner, Consultant at Specialized Practice

Laser Treatment Marketing: Turn Waiting Room into Sales Machine!

12 Sept 2025 · 1 min

Watch on YouTube

1:20

In this brief conversational segment, Dr. Vince Leone and a co‑speaker discuss practical, low‑cost marketing tactics for in‑clinic laser therapy. They emphasize using visual cues—reception signs, wall signs, brochures, and pop‑up banners—to spark patient curiosity. They also recommend playing testimonial videos (originally on DVD, now digital) featuring doctors and satisfied patients while patients wait. The goal is to educate the waiting audience, prompt them to ask about laser treatments, and generate new referrals, even from family members who have not previously visited the clinic.

And he hasn't done anything except put a sign in the reception area and people are just asking for laser.
Yep. So, we bring in brochures, we bring in a wall sign, we bring in pop-up banners.
Yeah.
And we also have a DVD that has other doctors and other patients talking about lasers. So, if you have patients waiting in— Joe, what's a DVD again?
I haven't seen a DVD in years, but that's great. I mean, whatever. So, I'm sorry, go on. I had to—
No, no, no. You can also get it more digital if you'd like it. But the point is, while patients are waiting in the waiting room, they're hearing about the laser. They're hearing about doctors and patients talking about their results. So then, as soon as they see you, the question is, can the laser help me for this doctor? Right? They're going to start that conversation or Even better, they're going to say, hey, you're adjusting my back or my lumbar, but my husband has rotator cuff. That laser talked about treating him. Is that something he could do? And now here she's, you know, Mrs. Johnson's bringing in her husband who's never had chiropractic work, but he wants the laser treatment because he's got a bad shoulder.
Mm-hmm.
Right.