Dr. Vince LeoneOwner, Consultant, Specialized Practice · Owner, Consultant at Specialized Practice

Marketing Strategies: Adapting to Trends and Maximizing ROI

16 Jul 2025 · 1 min

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1:12

In this excerpt from Dr. Vince Leone's YouTube video, two speakers discuss the performance of various marketing channels over time. Direct mail was the top-performing channel for a two‑year period before its effectiveness sharply declined. Currently, TV commercials are delivering strong results while social media is underperforming, though the speaker notes that trends can reverse within six months. The core recommendation is to maintain a modest presence across multiple channels—"eggs in each basket"—and to adjust spend monthly based on up‑to‑date performance metrics rather than abandoning a channel entirely. This approach aims to capture emerging opportunities and avoid missing out on potential upside.

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And that's what—
and here's the thing is like for a 2-year period, our best strategy, like by far nothing came close to it, was direct mail. And then for some, some reason it just like fell off a cliff. Hmm. And, you know, and then, you know, right now the TV commercials are crushing, you know, my social media is not doing as good, you know, but it's like in 6 months it could completely invert. And so that's why I'm a massive proponent of having a little bit of eggs in each basket and then turning up or down the dials on all those strategies based on, you know, what's hot. And so, you know, that's where it's like people, a lot of people just kill the whole scenario. Hey, that didn't work, or that died, I don't do that anymore. I think that's totally wrong. I think you could, you can, you need to dial it down to a low, low amount, but don't totally crush it because— Otherwise you have no idea that this could just be blowing up and you lost this entire opportunity cost of what was potentially possible. So I would really say have a little bit in each basket, monitor, and then every month you're looking at your stats and you're just going up or down on your strategies.