Dr. Vince Leone explains why healthcare providers need to know their cost per acquisition and patient lifetime value before scaling ads. If a new patient costs $400-$500 to acquire but generates $5,000 in revenue, you can calculate exactly how much to spend and how many patients you can afford to buy.
Know your numbers. If you're going to run paid ads, if you're going to put money into the marketplace, know your numbers so that you know whether you are, you know, successful or not. And then whether you should hammer down and put more money in. Because if you're, say you're getting your CPA, your cost per acquisition at say $400 or even $500 and your care plan's $5,000, well then you want to spend as much money as possible and see how many new patients you can get from that particular platform. So, but you don't, you won't know to do that unless you know your numbers.
