Dr. Vince Leone argues that shockwave therapy clinics must deliver measurable results from the start or lose patients to negative word-of-mouth. Without strong outcomes, he says, a practice kneecaps itself, just like selling defective cars or tomatoes would tank a business.
It's all about results, period. If you, no matter what you're selling, I don't care if it's cars or tomatoes or like whatever. I hate to use the analogy of a used car guy, but if you're selling cars and you sell shitty cars and you get shitty results with these cars, you do not have a high-end service. Okay. So my point is, if you build it, if you're gonna build this lane of service and you're gonna have a poorly, uh, you know, you don't know what you're doing, you get, it's all about results, period. If I had to choose one word It's results. If you don't get the results, those patients talk. If you don't get off to a flying start with this, you're kneecapping yourself.
