Dr. Vince Leone explains why doctors' desperation for patient approval on expensive treatments like decompression plans actually kills conversions. The pressure to hit revenue targets and prove ad spend works backfires, weakening your authority and the patient's ability to decide clearly.
So, um, let's go ahead and dive into this micro-training, um, uh, what we're calling again, uh, Releasing Your Attachment to the Yes. Um, and essentially it's how emotional attachment to the yes, that basically, basically the patient saying, yes, I'll move forward with care. It hurts your conversions and lowers, uh, enrollment and obviously also puts you in an inferior position. So what is, uh, The, you know, what is the hidden problem here? Well, a lot of doctors when they're playing, and I consider this the big leagues, right? So you're swimming in the deep end of the pool, if you will, where we are offering high-value cash services anywhere from, you know, $4,000 to $6,000 for decompression plans or knee plans or neuropathy plans. We, you know, focus on decompression here at Specialized Practice. But point being is The concern or the problem that doctors have is this pressure inside, right? When they're in these report of findings, I need this patient to book, I need this patient to say yes, I need this week to turn around, I need proof that the ads are working.
