Dr. Vince Leone identifies four mistakes doctors make adding high-ticket services like neuropathy to their practice: jumping in without a plan, fixating on one niche instead of exploring options like knee decompression, lacking a proven treatment protocol, and going it alone without a coach or mentor.
The 4 pitfalls I see when doctors try to add a high-ticket niche to their practice. Number 1, no plan. They just kind of go in winging it. They get sold some piece of equipment at a seminar or something without a good solid plan of how it's going to be integrated into the practice. Number 2, no options. You may fall in love with a niche like neuropathy thinking it's a cash cow, but you don't consider that there's knee decompression, plantar fasciitis that may fit you and your practice better. 3, no protocol. Why would you start or add a niche to your practice without a proven protocol that you can install so that you can deliver those outstanding clinical outcomes? And then 3, no coach. You're gonna invest your time, effort, energy, money into adding this high-ticket niche to your practice, but you don't wanna follow a proven model? You're gonna invest in everything but a coach? No bueno. So those are the 4 pitfalls I see when doctors try to add a high-ticket niche to their practice. Hope that helps.
