Dr. Vince Leone's 960-square-foot clinic hit capacity with patients standing in hallways. He bought adjacent lots for a dollar and built a new 2,000-square-foot space, doubling his capacity and triggering rapid growth. The lesson: physical space was his main bottleneck.
That was one of the things that showed me, well, I needed to make the hard decision of it. Again, the new patient processing. One of one of my roadblocks in early practice and patient processing was my original clinic. I had 960 square feet. I had a little tiny waiting room area, and I literally was getting to the point where the waiting room was full and people were standing just in the hallway. Outside of a treatment room because they had nowhere to put them. That was one of the things that showed me, well, I needed to make the hard decision of it. If I can't grow anymore because I'm completely out of space, I made the hard but right decision to build a new clinic in my hometown here. And so I approached the city and I offered to buy the lots, and they said you can have them for a dollar. So we built new, which then we built nearly 2,000 square feet, doubled what we had. And I was then able to just— there was an explosion almost right away when I did that because I had a capacity blockage that the only way to solve it was I needed more room, period.
