Dr. Vince Leone tells his back-office therapy staff that their work directly changes patients' lives. He emphasizes they're exceptionally well-trained professionals who take genuine pride in helping large numbers of people, viewing their roles as true careers rather than just jobs.
I have staff that are beautifully and wonderfully trained, and they just do it. And you know what? They look at it as more than just a, oh, I just work. It's a career for them. They take joy in it because they're helping so many people. And I remind them often that the work they do in our back office with our therapy areas, how they are changing people's lives. And they just, swell up with pride and joy in that because they are, they're really changing people's lives for the good.
