Dr. Vince Leone explains how to target high-intent keywords like "disc decompression" and "sciatica" in Google Search and YouTube to reach people actively seeking non-surgical back pain solutions. Google dominates search, so these platforms capture patients at the exact moment they're looking for treatment options.
So you're talking about Google Ads. You're going to obviously target disc decompression, nonsurgical back pain keywords, sciatica, back pain relief. Like all those are keywords that you're going to put in your Google search campaign. Now, Google is— they call it high intent because people are on Google searching for answers, right? So we want to be there when they search for answers. And rarely do they go to Bing or Yahoo or, you know, who— I mean, gosh, who even uses those? The search engines anymore. Okay, so when they show our search on YouTube for, you know, back pain relief, non-surgical solutions, what do I do if I have a disc problem, all those types of things, then you can show up there in their search for, um, for a solution.
