Why Insurance-Only Practices are Dying (and what to do about it)

27 Apr 2026 · 36 min
35:56

In this Practice Builders Podcast episode Dr. Vince Leone and Dr. Kyle Pankinen examine why chiropractic clinics that rely solely on insurance reimbursements are becoming unsustainable. They explain that insurance fee schedules have been flat for decades, barely keeping up with inflation, forcing doctors to chase volume to maintain income. This high‑volume, low‑fee model creates a "negative flywheel" that leads to practitioner burnout, staff turnover, and a degraded patient experience. The hosts detail the administrative burdens of insurance—pre‑authorizations, audits, delayed or denied payments, and limited control over treatment protocols. They calculate that a practice would need roughly 100 new patients a month at $1,000 each to hit $100k revenue, a target most clinics cannot meet. To break the cycle they advocate transitioning to cash‑based services, especially spinal decompression, which can generate $4‑6k per case. They outline a step‑by‑step transition: analyze and drop low‑value insurers, keep the profitable ones, select a single high‑margin niche, acquire the necessary equipment and training, integrate the service into existing patient flow, and market it effectively. Real‑world examples (Dr. Smith, Dr. Kyle’s record‑setting $30k day) illustrate the financial upside and renewed professional enthusiasm. The conversation also warns against going fully cash‑only unless a practitioner has a “rock‑star” personality, recommending a hybrid model that blends remaining insurance work with cash services. Finally, they stress the importance of mindset—regaining control over revenue restores confidence, reduces fear, and positions the practice for long‑term growth and higher valuation.

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