99% of high ticket sales content sucks, here's my attempt to change that

Hey, I'm Dylan, and this is the High Ticket Sales Podcast. Since 2017, I've been completely consumed with the idea of making an online income. And believe me, since then I've tried and failed at my fair share of businesses. In 2022, I quit a 6-figure sales job to go all in on this remote closing thing I had heard about. Fast forward a couple of years into 2024, I took home over $400,000 as a fractional sales manager, all while running another business in the space that actually did better than that. This industry has allowed me to achieve one of my biggest goals, which is to earn well and do so on my own terms. On this podcast, you can expect me to share what's working right now for sales reps and sales teams, nerdy deep dives on topics that are interesting to me, and conversations with my friends. Minimal edits, no sales pitch, no script. If you do like this pod, make sure you drop a like and subscribe so that you catch the future episodes. Now let's get into it.

Ladies and gentlemen, boys and girls, welcome to the High Ticket Sales Podcast. I was looking for a way to push out more content to propagate my worldview on high ticket sales and what it is and what it isn't and what it should be. And I saw that the High Ticket Sales Podcast was not a podcast. And I was like, I need that. So this first episode, I'm really just going to kind of catch you guys up to speed. What's going on? What the intention is with this recent stuff, business history. I took a $70,000 loss recently. I'll tell you guys about it. The local high ticket scene and some things I've picked up over the past, I don't know, year or so in this space. I'll also fill you in on my track record if you don't know who I am, but Really, the intention here was for me to push out more like not so staged content around what I'm doing every single day of my life. And so that's what this podcast is going to be. And as you heard in the intro, it's going to be me just talking to the mic. I'll have friends on, cool conversations. I might deep dive on, you know, certain funnel things. And I want this to be for the sellers, but also the business owners who sell things. So if you sell sell something expensive online, you should be able to hopefully derive value from this podcast. So I was kind of on the fence and I have been for a while, like positioning myself in the high ticket space because I don't really like a lot of how the space is represented. And I was always afraid and I have been afraid to be looped in with the rest of them. Pretty much the rest of them being got into sales for one month, started a high ticket course. They tell people that, Hey, I make $100K a month in high-ticket sales, but they were an appointment setter and now they just sell a course. So everyone comes in thinking they can make $100K in a month in high-ticket sales. I just got like, I was kind of fed up. So I separated myself, but then I realized like, if I'm serious about this, like I'm almost doing the people that are interested in this space a disservice by not pushing the reality of this. Also in these podcast episodes, I'm not selling, like I'm not going to be selling anything. There's no CTAs. It's literally just conversations. Like one of the main rules Goals of this podcast is no pitching, just conversation. So if you want to be pitched on something, go to my other content, other platforms. This is just shooting the shit about high-ticket sales. But anyways, I just got fed up, man. Like a lot of these young kids, they're here today, gone tomorrow. Bunch of I don't know, just riffraff, right? And I was like, I think I would be doing a disservice if I'm not pushing the right narrative to those who need it, to those who want to find it. And so. By doing something with such a broad search term, the High Ticket Sales Podcast, my aim is to reach people like you watching this, hopefully, who are interested in this industry or are in this industry and you just want to stay up to date with what the hell is going on. Okay. When I talk about high ticket sales, I'm not talking about info and courses like that. That falls into the umbrella. But a lot of people who talk about high ticket sales, they are talking about selling zero-to-one biz op to kids on credit. That's not what I do as high ticket sales. When I say high ticket sales, we're selling coaching, consulting courses, agency software, communities, bootcamps, masterminds, events, like anything online where people are driving leads. And then there is a high ticket item to be sold on the backend. High ticket item being, I don't know, $2K or more. You usually don't want to sell something that's $2K, but $2K up to $100K, it could be over $100K. I know people that have closed $100K packages in this space. Like, A handful of people, a lot of people. Also, in case you are brand new to this, you don't even know what high ticket sales is. If you're like complete beginner, you're like, oh, you know, I sell houses, I sell cars. That's high ticket. It's way more high ticket than a $5,000 coaching program, right? You're right. It is. The reason why it's called high ticket is because like these internet marketers learned how to run ads and make people buy things online and it was low ticket. And then they ascended to mid-ticket, which was like, I don't know, $100 to $500, maybe up to like $997. And then they realize like we can actually sell things that are more expensive, but it helps if we have a human in the loop. It helps to, you know, make these transactions a little bit more likely to happen if they can actually talk to someone. So the term high-ticket sales in my mind is just an evolution of marketers selling things online basically. And so it doesn't mean that it's more expensive than you selling hot tubs. Well, it can be if you sell hot tubs, but yeah, I mean, that's just, that's what the internet space calls it. So that's what I'm talking about, high-ticket sales, but not just in info or coaching? Well, it can be that, but honestly, a lot of the people that I know that are doing— I'm sorry, not, not just info or courses. A lot of the people that I know that do the best for the longest and make these like $10K, $20K, $30K, $40K, $50K months, they're not selling like low-level products. They're selling things to people that make them more money despite them already having money. It's stuff like real estate, B2B services. I mean, it could be trading, it could be a lot of things. It could be a lot of things. So if you're in this space and you're kind of tired of all the BS around like certain narratives pushing this to be like a get-rich-quick scheme or whatever, like it's not that. And I, you know, I was kind of looking into the like longevity of this space and the reason I decided to actually double down aside from helping push the correct narrative is because I see this space growing. People are becoming increasingly dissatisfied with traditional education and the result that it gets them. People are starting to realize like, oh dude, this piece of paper that I got was literally just a big course that doesn't guarantee anything, not to mention all the time and everything that goes into it aside from the finances. Like, there's a lot of opportunity costs. And so I think traditional education is— I don't know if it's going anywhere, but I do know that the alternative stuff is becoming a lot bigger, especially as social media grows. People want to monetize their platforms. You see it all the time, man. These big fitness influencers, these traders, they blow up, they make a little bit of money, they make a little bit of money with like Brand deals, affiliate codes. But when they really start to make money is when they start to sell their own shit. I don't see that going away, especially in this world of AI, man. People want humans. They want the human touch. They want to work with the humans. So it's my job to help push the right narrative because I see this industry growing. And I don't know, I plan to be here for a long time, man. I've been— to kind of get into my track record, I joined this space in 2022 after getting into roofing sales. I crushed roofing sales despite being the opposite of a sales guy. I was a skateboarding stoner who'd smoke weed and not talk to anybody. I always did okay in school because I always had a decent head on my shoulders, but I like had gotten pulled into like some interesting directions just by the people that I hung out with. If you ever skateboarded, you know what I am talking about. Anyways, I decided, you know, I was always kind of a self-motivated, driven guy. I wanted to do it on my own terms. Got into project management because I went into school for construction science. Didn't speak Spanish, struggled, went to estimating because I also learned estimating in school. And I found out estimating was sales. And then I found out, holy shit, I can make a lot of money here. I got out of estimating, went into sales, started making a lot of money, $10,000, $15,000 per month, the norm. And then I was like, okay, money's figured out. What's next? Being remote. I went through tech sales. I went through real estate. I went through the high ticket stuff before I made a decision. And I ultimately ended up on the high ticket stuff because I like to do shit my way. I don't like big corporate structures. I don't like bosses, bosses, bosses. I didn't like the corporate ladder. I kind of like the wild, wild west cowboy side of things. And now being a business owner, it kind of makes sense in hindsight. I like to do things my way. So anyways, I get into this space, I start posting on social media. I actually document from when I was in roofing, when I decided I wanted to do this, and then all the way through when I fully went in. I think it was really like 3 months, like 2 or 3 months. I decided in February, uh, end of April I was all in. I had Made just under $5,000 closing part-time. And I knew that I could go back to my roofing sales job if I needed to, or I could go work for a competitor. So it gave me the peace of mind to jump all in. So as I'm posting on social media, people naturally want to know, how are you doing this? So I make a $9 per month group chat so I could send the same message to a lot of people at once and also share jobs. I have a good amount of people join that. We got up to, I don't know, at the peak, like 350 people. At the current price of like $47 per month at that time. But they weren't all paying that. It was like $9 and then $19 and then $27, then $36, then $47. We just kept upping it. Eventually we started charging for lifetime, which was $500 upfront. 1 in 3 people who went to the landing page and bought, bought lifetime. And I was like, hold on, there's something here. People will spend $500 without me ever talking to them for lifetime access to something they haven't seen. Like, huh, okay, whatever. So basically on that model, started making like $20K a month. I didn't have to keep closing. I kept closing and I actually went into management, which is an important part of this story. I started building the management experience and then we just started like got a bunch of results. Like I've been doing this since 2022. If you've been following me, you've seen a bunch, a bunch, a bunch of results. Almost have like 800 story highlights on my Instagram. And the first year I didn't even use Instagram. And eventually I started packaging up my time alongside access and started charging more. Did that for about a year, then standardized the traditional high-ticket product, the one that I still offer now with the community that I run. And it was all around job sourcing. So I'm not the guy who came in here and made $50,000 a month as a closer in commission. You've never heard me say that. You've never heard me talk and tell people, oh yeah, here's how I made $30,000, $50,000 per month. I just straight up never did that because when I got into this space, I was kind of a little bit burnt out from roofing. And so I was like, Definitely taking it chill on purpose. But then by the time I had got my footing in this space, I went into management and management is where I did, like, I ended up making a good amount of money as like a contributor, I guess you could say. So anyways, stack that up. I started a sales agency because people naturally are reaching out to me about sales stuff, recruits, all this stuff, scaled it up to 30 people and was making a lot of money. And it was really a hard decision. But in 2025, early 2025, I sold my 50% of that agency to my partner. And stepped away to do something new, which is going to lead me to this $70,000 loss that I told you about. The sales agency life was awesome. It proved to me that I am the guy that can do hard things and big things. And it was awesome, man. All throughout this time, I'm running my community, helping people land sales jobs. It's all gravy. But then I sell the sales agency. Honestly, the reason I got into this space is because I liked autonomy and I was like the operator on the back of this agency. And it felt like I was firefighting 24 hours a day. My sleep going super downhill. My nervous system was fried. Going through the business model. I found out that I don't really like that business model because there's so many things that I can't really control. And so I decided to step out and start a new business because of sales. So I've had 3 podcasts before, guys, and I feel it's a little bit embarrassing to say this is my 3rd podcast, but the first one, Sales Bro Pod, shout out the OGs. I was just talking to the Twitter homies. There was always a guest.

I don't know.

I mean, it's all on my YouTube channel. You can go find it. Then there's the Because of Sales podcast. Because of Sales is the newsletter, the sales newsletter that I started after I sold the agency in about April of 2025. I'm going to talk about more of that later, but we ended up shutting down the podcast because it wasn't— for the work that it was taking, it wasn't driving any other results. And now I have this podcast and this one, I wanted to make it big and broad in general so that I could do it for a long time and talk about all different topics as I'm interested in them. I could talk to the business owner. I could talk to the sales rep, whatever. Let's talk about Because of Sales. So Because of Sales, again, sold the agency, had some money, I made some money, and then I was paid out some money and I was like, I'm going to use this to fund my next business. Over the last year and a half, I've been running that. And about 2 weeks ago, I decided I'm done with it. I grew up an email list to 15,000 subscribers, high-paid sales reps, 45% weekly open rates, 2.5% click-through rate, really, really strong audience. However, because of the way that my time split with running my community, I just could not crack monetization in a way that actually put us positive. I didn't have time, so I was spending money to grow this. I was hiring people and it was making money, but it was never making more than it was costing to grow. And I had grown this sales audience. It was so broad that it was almost harder to monetize. Like I tried recruiting stuff, I tried co-registration. I tried launching my own offer and this is probably cope, right? Like, I know that if that was the only thing on my plate, I could have started it and made it work. But I got to a certain point where I was like, dude, I have 2 businesses where neither of them are to the level that I know they should be because I don't have the time or attention to make them that. And I think I need to consolidate. And I had this one that had been working for 4 years prior. The community that I run has always made like a fair amount of money ever since I kind of went all in on it. And I was like, dude, You only have to get rich once, you know, like you have to get rich and then you got to kind of like preserve it, right? Just to kind of give you guys like a big, big, big point of reference here. I became a basically liquid post-tax millionaire in 2024. I was 26 years old. So like a lot of the decisions that I'm making, like it wasn't so much about like making my first however much money. It was like, it's like long-term leverage. The point of the newsletter, what was attractive to me About it was the scalability. It's like I send one email and that can go out to a million people and I have full control over that email. My biggest mistake here was paying for growth before I had validation of a proper monetization strategy, which led me to this loss that I took, which was $70,000. If we look back to 2025 to 2026, the money in versus the money out is $70 grand out or $70 grand Negative. And I just decided like, dude, I'm tired of fighting this uphill battle. Let me lean into what I know works. And that's why we're coming off a pretty up month last month in our community, because I've been able to be more present. So I think Cormozi says like, says stuff about this, man. Like just do one thing and go all in with it. Like don't do 2 things. Don't do 3 things. You'll get to new levels just by doing one thing really good for a long time. So that's why I want to start this podcast. Because I don't know, man, I love this industry. I love what it's done for me. I love what I've seen it do for other people if they can do it right. And at the end of the day, I always wanted to be successful, provide for my people, do it on my terms, not have a boss. And this industry gave me all of that and more to the point where I'm now, you know, this is the first episode of the podcast. It almost feels fitting. I'm in this brand new duplex. So we just bought over, you know, $600,000 duplex living in one side. I already have the other side rented and I wouldn't have been able to do that if it weren't for sales or weren't for the agency or if it weren't for the community. So this space has helped me make it happen, dude. I got a, you know, my dream car downstairs. I got all my bills paid for. I've got food in my stomach. I've got my Doberman down here who's laying that you might see walk in. I got my wife, you know, I got, I got everything. Now it's just about like doing it the way that I, I want to and set myself up to be the best family guy that I can be, you know, also to build a little bit more context into the story. So a $70,000 loss, it stings for sure. 2 other things things that sting. One of the things that like really was a shitty thing that we had to deal with was we had a $250,000 invoice for about a month of work never get paid. So I'm no stranger to like losing a lot of money, but I've also made my fair share. So it's like, dude, that's just kind of the cost of doing business. I'm almost glad that that happened because it taught me a really, really valuable lesson. Of that $250,000, by the way, it was like sales team trickle-down commissions, payment to ads team. Uh, there's a lot of pass-through to other parties. And I mean, my cut of that was like 30 or 40. So I guess my biggest loss is this, this recent one, which is fine. Okay. Anyway, so I've been around the block in this industry. I'm kind of an uncle at this point, which is cool. Podcasting is an uncle thing. So that's what we're going to do now. I'm going to talk about some interesting things. And I think this is what the majority of the podcast episodes are going to be about, or some more of them. It's just like shit that I experienced as I'm in this industry. Cool reflections. Honestly, this is something for you to listen to on your walk outside after a day of calls. I'm not so sure. You listen to it when you want to. It is really important to be around people, to have proximity to people that get you and are doing the same thing as you. When I moved to Austin, I was probably making between $20,000 to $40,000 per month, a fair amount of that from my business. I started hanging out with people that actually knew the online high-ticket sales and marketing space, and I started making more money. I know more than a handful of sales reps, setters, closers that moved here to Austin after joining the community that I run. They get connected with each other. They get connected with other people. They start making more money. So not only do you get exposure to people that can open your eyes to what's possible, you're getting around people that know what the hell is up. They get the ins and the outs, the ups and the downs, the highs and the lows. I just freestyled that. But when I was in San Antonio, man, you know how easy it would've been to coast at $20K per month? I wouldn't have this duplex that I have now. I wouldn't have a lot of the stuff that I have now. But it's kind of crazy too, man, because Austin has become a hub for this high-ticket thing. And there's like a second-order, third-order ripple effect that's gone on where like people, like all these people are kind of ascending in their careers, like setters, closers moving up in the world. And then they're meeting other people that are kind of like at their level. Business owners, whatever. And then like there's a lot of scenarios where they get to talking and they're like, fuck, they're crushing it, both of them. And they're like, dude, how, like, why'd you move to Austin? How'd you get into this space?

Whatever.

And they were like, yeah, I came from the serial sales community like 3 years ago, 4 years ago. And I've been like third party in a couple of those conversations as they've happened where I'm like, dude, these are 2 like good players in this space. They don't know each other.

I don't know how.

They meet and then I'm like kind of reminded like, oh shit, like they started with appointment setting, they started with closing. So point being, you don't have to leave your hometown. I'm not going to be the guy that says you have to leave your hometown, but like it is being in a city where people are doing this, being in an area, it is a force multiplier on so many things. But the most important one being your vision towards what is possible, I think. Building on that too, I mean, so much of this high-ticket stuff, like, What I do, or some of these sales reps that I know, setters, closers, managers—it's a lifestyle, man. It's not a nine to five and you clock out thing. It's like evenings, weekends, mornings, and whenever the business needs you kind of thing, which can be very restricting. It can also be very freeing if you're good at time management. But being around people and being in a city that almost promotes this kind of lifestyle—so, so, so useful. Being in a city environment where you just kind of have access and proximity to cool things and convenient things is also very. Helpful. Getting into some more like broad stuff here. If you're like a sales rep in this space or looking to be a sales rep in this space, one of the biggest differentiators between those who find success, don't find success, stay a long time, burn out, and end up back doing what they were doing before is expectations, expectations over what's possible in this space. And that's why I had to make this podcast because there's so many people running up these coaching programs, reputation goes to shit, they shut it down 3 months later. And next thing you know, they're a day trader with a code to get a prop firm with their like 10% off. Like, what are we doing, man? Like, there's like a handful of people that they say they're making all this money in high-ticket sales. Next thing you know, I'm getting hit with their ads on how to start an AI agency. Have some self-respect. What are we doing? I don't know. You guys let me know in the comments what happens to the people in those programs, the people that spent $6,000 to get into this high-ticket sales mentorship. When this dude fucks off and says he has an AI agency, but he just sells courses, he sells courses on AI about selling things to businesses, which he hasn't done, or becomes a day trader or starts some other business. Like, I don't know, man, this is beyond me. But it's really unfortunate that that's what the space has come to. Honestly, it's better that these guys are out of it because then hopefully I can cut through the noise a little bit and just keep it real, man. So expectations are key because if I get into this space as a sales rep and I've been sold the dream, something like, hey, $10K per month guaranteed job placement, 60 days or your money back. And I don't hit that, I'm going to be pissed because I paid for one thing. It was that. Whereas if I get into this industry with reasonable expectations and timelines around that and I make like $3K, $5K in my first month, but honestly, I would have been stoked to make $5K within 90 days, a much lesser result, but a better experience and a better outcome for that person because they had expectations managed. You guys know, if you're watching this, the— there is no limit in this space. I mean, Went from basically needing $3,000 a month in this space to be proven that it was legit and quit my job to taking home over $200,000 in a month in less than 2 years. Obviously leveraging out from sales to management to agency and then the community business and a lot of things. But like the industry, and I'm not anybody special, I would say I'm a hard worker and I'm smarter than your average a little bit, but I know a lot of people that are doing it a lot bigger with a lot less than I got. So let's talk about reputation a little bit. It's probably the biggest asset that you have in this entire industry, not just as a sales rep, but as a business owner. You want to be known as the guy that bounces around selling different offers, whether it's your own offer or somebody else's. And every time you connect with someone, you know, you have to explain to them this new thing that you're selling and why you stopped selling the other thing. No, dude, all the best people that have the biggest results They've just been doing the same shit for a long time. And I'm not talking about one big month. I'm not talking about the guy that did $500K one month, one time. I'm talking about the dudes that have staying power, the dudes that you go pull up to their spot in real life and it's like, oh, this guy's doing it different. Like he actually owns his house and his car and all this stuff is paid for versus this guy that's renting a Miami apartment that he's almost going to get evicted from. Like, damn, I really didn't mean for this to be like the hater podcast, but I'm just kind of fired up right now. But your reputation in this space, man, it supersedes you. It's how you get— I talked a little bit about the ripple effect, but like the ripple effect works whether you're in the room or not. And I've seen it work such wonders for people, open them up to new opportunities that they probably wouldn't have otherwise been able to get themselves. Just because someone was talking when they weren't in the room to somebody else who knew of an opportunity that was a good fit for this person. It's like, dude, if you're getting talked about bad behind your back, you don't have any of this compounding. So there's like the time element of compounding, but then there's also the goodwill element. And if you do both together, you're unlocking this superpower that you cannot buy. You can't fake it, you can't manufacture it, you can't buy it. You have to earn it. And it's by doing Good shit for a long time, helping other people, being really good at what you do, being reputation forward, and like knowing that everything you do, you want to do it to the best of your ability because you know that there's that ripple effect, both good and bad. That's why with our community we have such a like good industry sentiment between these business owners and these sales reps and on social media. Because dude, I put my first and last name on this, and I don't know if I was just raised differently than other people, but like. I have one first and last name. Like, I don't want to be the guy that's known for doing this or doing that or who screwed people over or whatever, whatever it is. So anyways, reputation is like quite literally the difference maker, man. There's a lot of good sales reps out there, but if your reputation is shit, nobody wants to work with you. Then let's talk about personality. So personality is going to shine through. And I'm not talking about car salesman, cheerful, high-energy personality. I'm talking about personality of You know, having the personality that makes people want to be around you. Maybe you're just a loyal-ass person. Maybe you're really good at listening. You're really good at helping. You're really good at comforting people. It doesn't matter, man. Different personalities shine in different regards. Like, I'm definitely more of a to-myself, reserved kind of guy. I would say I've got a fair amount of friends and like, if they didn't like being around me, they wouldn't be around me. Just simply put. But this is the same stuff that's going to open those doors. Like, The personality leads to the reputation. And then when the opportunity arises because of the reputation, your personality closes the deal, whether that's a sales job, a new client, whatever it is. And it's funny because when I'm talking about these things, I'm talking about where you live, the lifestyle, expectation setting, reputation, personality. I'm not saying how good are you at closing? I'm not saying how good at managing sales teams are you? I'm not saying how good is your business. Like, I'm talking about all these things that almost are like prerequisites to being considered for being good at sales or good at sales management. I've run a lot of sales teams, man. I've had sales reps that I've personally paid $50,000 in a month in this space. I've had teams where everybody's doing over $10,000 a month, including the appointment setters. I've seen the good and the bad. And I mean, dude, the personality is just something you can't ignore. I can find a lot of good salespeople, but I will fire them if their personality sucks or their character sucks, which should be one in this list, but I'm not going to go on much further about this, but character. Are you the person that shows up early, stays late, gets the job done, gets help when needed? Are you someone who simply makes it happen? Are you someone that waits for someone else to make it happen? I need people that make it happen. Not that I'm hiring for anything right now. Last thing, I don't know what this podcast, this first episode is about. I just wanted to kind of come in here and get this thing rolling, kind of give you the update on why I'm starting this, what the intention is, and then just spit some things off the top of my head. But the last thing I had was sales experience doesn't sell itself. So you guys have maybe seen online, do people make these badass products? They could be engineers, software developers, whatever. They make the best thing since sliced bread and then they think it's going to sell itself. It's not true. Marketing and sales does that. It's the same thing with sales experience or business experience or sales management. Like nobody cares enough about your shit to go out of their way to sell themselves on why you're the person. Numbers don't sell themselves. The story does. And someone, maybe if you're lucky, they're going to come and ask you for the story. But if they don't, we still need to do our best to build the story and give them a reason to actually care. So this looks like as a sales rep, you know, building out your resume, your Loom video, and perfecting all the things that are upstream from the actual numbers on the paper. I don't know if this is just my experience, but if when I was hiring in the past and doing a lot of recruiting, I would like vet all the people. And then once we got to the interview stage, man, it was a level playing field. I didn't care if you had $10 million closed or $1 million closed or $100,000 closed. If I liked you more, I'd probably hire you. I don't know, maybe I'm flawed. I've also made a lot of money after hiring people. I've also been paid a lot of money to hire people in this space, but that's what worked for me. Well, then also with the business. So like I've, you know, I don't talk about this super, super publicly on my socials, but I mean, aside from being the guy that knows sales and getting sales jobs. Like, dude, I've been running online businesses that do really well for 2, 3 years. Like, that set me up to live an abnormal life. And part of what I want to talk about on this podcast is a little bit more of a look into that business side, because we have a lot of people too come through the community, they level up, they level up, level up. Next thing you know, they're starting their own business, their own high-ticket offer. And I'd love to be able to make content for those people as well. So anyways, with the business— Marketing and sales, baby. Like, we get really badass results, but there's a lot of people that make more money than us because they are either better at marketing and sales or they're just putting more effort towards it. So that's one thing, being back in the saddle with the community 100% is I'm excited to see what we can do, man. What happens when I start posting twice as much? What happens when I start posting a testimonial a day on 3 different platforms? Good things, because we've been getting the testimonials, but I've been too busy, too stuck in my own previous ways. to actually take the time and post it and write the story and do all that stuff. So I'm really excited to just do one thing. And I say all that, but I'm kind of low-key starting a B2B thing. It should be a rinse and repeat. I'm not going to get into that on this. Not yet. But yeah, I mean, it's all about the story, you guys. Your numbers aren't really going to open the door. They're not really going to close the deal. They could with like a super logical buyer, but dude, those people suck to sell to because you're probably going to have to push to a follow-up and it might take 3 months. So learn how to sell the story for you as a sales rep on why you would be better despite you not having certain things. Pre-handle the objections, build the story, show the why. And it's the same thing with the business ownership. That's why our community has done well. That's why I'm getting back into more long-form content as well. So I started picking up— I don't know if you guys are subscribed— started picking up more email stuff, but I'm trying to get back to 2 YouTube videos a week. And this, this is one of them. A little bit more of a laid-back approach, if you will. So I kind of went on way longer than I was hoping to here. Here's what you need to take away: the space is flawed. There's a lot of bad players, but the bad players don't always last. I see this space growing a lot, and I think it's important to push the right idea of the space as it grows a lot, so that people know what's possible for them. And have realistic expectations around that. Being that I'm such like a big reputation guy, I hate to be looped in to what most people think is high-ticket sales. So instead of backing away and trying to differentiate, I think I'm just going to lean in. I mean, I am going to lean in. That's what this podcast is. You just watched the whole thing. Got you. All right, you guys. Well, that's it for this one. I will CTA. I told you I wasn't going to CTA, call to action, sell anything. I'm going to sell you on the free subscribe. And the like and the comment, that would be cool. And if you want to turn notifications on, hey, I wouldn't be mad. I wouldn't be mad. You can do that if you want. I will not stop you. That's it. If you want to connect with me on other socials down below, go do it. This is the first episode of the High Ticket Sales Podcast. I think we can do this for a long time. So stay tuned. Might upload weekly. We might not be weekly, but I'd love for you to listen when we do upload. Thank you for making it this far. I'll talk to you soon.

Well, you made it to the end. Thanks for tuning in. If you like this episode and you want to catch future ones, be sure to like and subscribe. I'm kind of just releasing these when I feel like I should. As of now, there's no formal schedule for new episodes, but if you think there should be, comment down below. I want these to be fun for both of us. Last thing, if you have something cool to share, or you want to be a guest, or you want to recommend a guest, or you just want to complain about how bad this episode sucked, you can email me at dylan@serials.com. Sales.co. Thank you again for watching.

I'll see you next time.