This is a PDF document titled "slides.pdf" created in July 2025, containing a detailed business-building toolkit session by Ed Gandia focused on the Modified Wishbone Screening Technique. The content is instructional and designed to help professionals qualify new prospects effectively to increase client conversion rates. It includes step-by-step processes, qualifying questions, decision criteria, and strategies for discovery calls and follow-ups, aimed at improving sales and client engagement. The document is a structured presentation or training material rather than a dialogue or conversation.
Questions this document answers
Shift to guiding them towards clarifying their needs and defining a clear scope.
It involves initial pre-qualification, email or form-based assessments, followed by discovery calls that use the wishbone method, and subsequent follow-up if needed.
Common questions involve the prospect's needs, budget, timing, and how they found the service.
Questions focus on challenges, decision criteria, timing, and budget.
They are vital for assessing if the prospect is a good fit before proceeding.