In this vlog, Emanuel "Eman" Ruiz walks viewers through a day in his life as a 33‑year‑old entrepreneur who runs multiple Amazon‑FBA brands that collectively generate about $4 million in annual revenue. He openly shares the financial realities—one flagship brand pulls in $300 k/month in revenue but can lose $227 k on a single product—while averaging $60 k in net profit per month across his portfolio. Ruiz emphasizes that family comes first: he drops his three children off at school each morning, fits in a 20‑minute Tonal workout, and structures his day around their nap schedule. He details operational challenges such as seasonal sales dips, inventory stock‑outs, Amazon fees, and the logistics of moving pallets via rented U‑Hauls to UPS. Ruiz also showcases a newly acquired patented haircut‑band product, explains his brand‑acquisition playbook (seller financing, SBA loans, 0‑down deals), and highlights his long‑term strategy of buying and scaling Amazon businesses whose valuations he expects to rise. Lifestyle choices—remodeling a large LA home, driving a Tesla Model X, and prioritizing convenience over luxury items—illustrate his philosophy of leveraging wealth for family experiences rather than status symbols. Finally, he promotes his “Eman AI Brain,” a free mentorship resource compiled from thousands of hours of coaching, aimed at helping others replicate his acquisition and scaling methods.
Chapters
Now it's making upwards of like $300,000 in revenue. I lost $227,000 on this actual business. So it's not all glamorous sunshine and rainbows. I was a real estate agent before I did that. I was a sales guy at like a startup here in Encino, which is around the area. And I didn't want to do that for the rest of my life.
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I guess priority for me is, uh, gotta drop off my girls every single morning, either at school.
How many kids do you have?
I have 3 kids. So if you guys don't know who I am, uh, my name is Eman. I have 3 kids, run multiple different types of businesses, primarily online. So I still prioritize spending as much time with my kids as possible because my oldest is 3 years old. And if you guys know anything about kids, 0 to 5 is probably the most important time in your kid's life. And you're their superhero. And I try and take advantage as much as possible. It doesn't mean I'm not trying to make as much money as possible, but I prioritize my time over money. So you'll see in the entire vlog what I do, the different types of verticals I'm in, because it's very exciting stuff. So for me, every single morning after I drop off my kids, I try and do at least a 20-minute workout. If you know anything, and you'll see in the vlog itself, it's like it's all about convenience for me. Instead of spending A full hour and a half going to the gym, setting up at the gym, doing my workout, coming back in traffic. I got this Tonal, which is super cool, man. Like, you guys can kind of go ahead and see it. But whatever the workout goals are, there's different types of like workouts. I kind of go in explore mode. Sometimes I don't like to go ahead and do leg day. So you can see based on like what I'm doing, my recovery mode, based on all the workouts I've done. So this allows me to do a quick 20-minute workout. No excuses whatsoever because again, it's all about convenience. I'm trying to maximize as much time as possible because I try and end my day when my girls wake up from their nap, which is around 3 or 4 o'clock. You know what it is, we're never off busy. When we actually get to a desk, the first thing besides looking at the numbers, seeing exactly what happened yesterday, what happened today, is just putting out any fires, right? That might mean running out of stock, that might mean compliance issues, that might mean something else. that's going on on the agency side or the other actual businesses. You know, as an entrepreneur, anything can hit the fan. So again, if nothing hits the fan and everything works in a perfect day, then we go on to see the other businesses as well. So like for our biggest brand yesterday, we had $13,000 in sales. What came through ads yesterday was $7,000 in sales. So you can see we're right around a 60% coming through ads. We only spent $2,700 yesterday to acquire those sales. We're going to look at profits. Got $13,000 in sales. We spent $2,700 like I showed you guys in advertising. And that was our actual profit after every single fee is associated. When it comes to Amazon, there is a bunch of different fees and we'll kind of take B-roll on the different fees here where it comes with like refund costs, Amazon fees, the cost of the actual product. Yes, I might not have the best type of profit margin day to day or even month to month, but a lot of this stuff is out of my control, meaning other people are doing the heavy lifting for me. As you guys can go ahead and see the last 3 months, we basically average around $60,000 in net profit. But if you look at September, we did half of it, right? So again, business is not always, you know, the rainbows that everybody shows online. 2 things happened in September. One, it's actually off-season for my actual product. So every single product has a seasonality to it. I don't care if you're selling toilet paper, cleaning supplies, whatever it might be, there are seasonal trends to every single product. So one, September is not our season. September, October, and then January and February are our worst performing months. But what also happened, which was a double whammy, is that we ran out of a lot of inventory. As you guys can go ahead and see back here, we average around 5,000 units sold every single month. And you can see that in the month of September, we only sold 3,600 units, right? So now we're fully back in stock. We can go ahead and kind of operate based on being at full strength here. But that is the reason why, you know, with e-commerce, the biggest thing is being in stock because you can't sell if the item doesn't exist. When we first purchased this house, man, it was a complete gut. Like, I'll, I'll go ahead and put some B-roll. Like, I don't even know how I got approved for this house to begin with. Yeah. Right? And we, we put maybe like $250,000 total, right? So it means inside the, the house, we had a new roof. We'll come around here. Like, we added like the ficus here. We completely remodeled the entire front of the house. We put this nice area here. We had a bunch of trees and stuff like that. We come to the backyard, it's insane what we did to this house. And the only thing I haven't done is like the side yard yet. Like, this is still the original, so you can see like what we, we still haven't fixed up to this house. But we did all of this as well, like the entire backyard. Um, to really have like a host experience. And if you guys know anything about LA, having a property this big in LA is kind of like unheard of. So that's another reason why we decided to remodel that garage instead of moving somewhere else that our lot size is gonna probably be half this size, um, and then our mortgage would be double, right? Like, I'm not looking forward to spending $15,000 per month on just one extra bedroom. So that's what people always like The number one people always tell me is like, why haven't you bought the supercar? Why haven't you bought this? Why haven't you bought that? I literally care more about convenience, as you guys know this, especially not having a family. Um, so I care about remodeling my house. I care about going ahead and paying for different types of conveniences, upgrading, um, you know, getting another master bedroom, taking trips. Like, I always take trips, um, with my family based on memories and experiences. More than I would care to have a supercar. The best daily driver out there is a Tesla X, and people love to hate on Tesla, but they make such the best cars in my opinion. And when I do drop-offs with the kids, these Falcon doors not only are dope to see, but it's like very, very convenient to put the kids inside. So you can see I have one car seat there, one car seat there, another car seat up there. So for a family, the most convenient type of car too. So I'm gonna be 33 this year. That's insane. That's nuts. So I had my first kid at 29 years old. Mm. That's nuts, man. So I was 28 when I bought this house. I had my first kid at 29, and now I'm with my third kid at 32. That's nuts, man. When it came to Amazon, like, again, I tried everything, man. I tried like day trading, I tried print on demand, I tried dropshipping, which is like, you know, people confuse Amazon with as well. But Amazon's the one where I was literally still working as a real estate agent, and I would check my phone and sales will start coming in basically through ads and organically, right? So like That is where like I knew I need to go all in on this because I was doing other things and I was still making money. I would go to sleep and wake up and still making money. We're entering a world where if you have the reviews, you have the ratings, you have the data within Amazon, it's like finding beachfront properties or like properties that, you know, uh, were at prices before everything went crazy, right? So I can— I'm sure anybody viewing this, this video here knows that The neighborhoods that you grew up in were at one price and now they're such a crazy price that how do people afford it? That's what Amazon is for right now. Because we're still in the early innings where, for me, I'm trying to acquire businesses left and right when it comes to Amazon because I know that these businesses are going to be worth so much more money in just a few years. And it doesn't matter if you're starting from scratch or buying these businesses right now, the valuations are only going to go up. When people start realizing that, look, I don't have to work in my business and I just work on the high leverage activities, it's like a no-brainer. And again, I, I don't ever do this as far as dropping stuff off at UPS. Just one of those things where it's a new product, it's scaling really, really, really quickly. We're gonna go out of stock. So instead of waiting for us to have room in Amazon, we air shipped it here once room opened up, then we ship it into Amazon. I would, I would rent out U-Hauls.
U-Hauls?
Yeah, to get my stuff from my house to UPS, cuz we had like a I'm telling you, we had like 8 pallets worth of like stuff we had to ship out consistently because Amazon would limit how much inventory you had to put in to their warehouses. So I'll try and find some B-roll on it, but literally we would have to rent out like a budget truck that had a liftgate because it was just easier to put the pallets into the liftgate, into the— and then go to UPS. It's 10:51 right now. Still early on the day. I don't have to pick up my girls until another hour, hour and a half. Um, we do have a scheduled 11 o'clock call, so you guys will be there for it.
So those $300,000 a month, or—
It's one brand.
One brand?
That's one brand.
Holy—
Yeah, yeah, that's one brand. And then like, uh, this other brand that we went ahead and showed out— showed you outside, this is how much revenue it's making. Like $33,000— like last month we made $33,000, the month before that we made $30,000, the month before that we made $25,000. Um, so this is from a different brand. Right there, right? And you can see, uh, I'll show you all the different ones that we kind of manage. We manage a bunch of them, so— but those are my personal brands, correct?
So you really only need 1 or 2 to really get to a really successful position?
Yeah, for sure. I purchased this brand back in January, right? We looked at the numbers, we stabilized and everything. This is the first time I'm actually taking a look at the product itself, the packaging itself, everything itself for the very first time. So you guys get a sneak peek of it. So this is it right here. Small, compact. Probably one reason why I went ahead and purchased it because the FBA fees are very, very low. And the way it's packaged is It's just a band. That's pretty much it. So you can see, I think it has like a QR code for people to see how this actually works, but there's nothing crazy to it. And again, it's the first time I ever see this product live in person. A band?
Yeah.
So— For
what?
I'll show you. So people know how expensive it is to go get haircuts. Right, especially if you're getting a fade. And I'm bald, so I don't have this type of information, but what this band does is it gives you the perfect fade, right? So you start off here and you know exactly where to cut to get that first line, and then now blend it as you're going up. Mmm. And this one little thing, again, the reason why I'm so comfortable sharing it is because we have a patent on this, right? So no one else can come out with this actual product itself except for us. Right? So little things like this can make you $10,000 a month. I purchased all these businesses at the very beginning with $0 down. And a lot of people ask me like, how'd you do that? Well, there's strategic ways to do it. One is obviously like seller financing, which again, a lot of these businesses won't want to do any type of seller financing. They're selling their business for a reason. They want to collect all the cash based on all the hard work. But that's obviously an option if you find a motivated seller. to give you seller financing. Number 2 is using an SBA loan, right? Usually you can buy a business for 10% down. So if you're trying to buy a million-dollar business that generates $25,000 per month in profit or $30,000 a month in profit, you can buy that business for $100,000, right? That's another option, number 2. The 3rd option is maybe a combination of them, seller financing, some cash available, your 401, the mentorship, or even be interested in that whatsoever, But I do have something completely for free that I just started that I want you guys to test out, right? So if you guys appreciate anything, just do this. It's for free for you guys. No one in the Amazon space has done what I've done, which is build brands from scratch, acquire brands, lose a shit ton of money doing both of those, but also scaled brands and exited them. And along the way, I have mentored hundreds of different students, which means thousands of hours of one-to-one recordings. And what I did was I compiled all of that into a brain called the Eman AI Brain. So right now it's time to go pick up the kids. So that's exactly what I'm gonna be doing right now. It is 11:16. So my kids actually get off at 12. So I'm gonna eat something really quickly, go pick up the kids, come back, put 'em down for a nap. And again, once they wake up from that nap, my day ends.
