An entrepreneur bought other people's Amazon businesses to study their finances. He found that successful sellers all obsessed over their numbers, and discovered the real profit killer: Amazon fees eat 55% of expenses, not advertising. Most e-commerce courses skip the P&L statement entirely.
I started buying other people's businesses, not to sell them or flip them, but to see what I was doing wrong in my own business. Because when I looked at their P&L statements of these sellers that were building $1 million, $2 million, $3 million exits, I noticed something similar. And they weren't doing anything exotic. They just knew their numbers like the back of their hand. So I had people coming into my program saying that they needed help with ads. And when I pulled up their P&L statements, they had a TACOS of 20%. So that's completely fine. But their Amazon fees were 55% of all of their expenses. And they were all trying to fix the wrong thing because courses right now, They teach you theory, find a product, sell it on Amazon, and then run some ads. But they don't teach you how to read a P&L sheet and find the actual leak in your business. Because buying businesses showed me where the real operators put all of their attention. And that's what I teach now. If you actually want to build a brand you would actually want to sell one day, comment the word brand down below and I'll show you the blueprint.
