Emanuel Ruiz divides ecommerce founders into three groups: ready to move, in progress, and stuck researching. The research group has spent months on content but has no samples or supplier contacts. Ruiz says they don't need more information, just to stop and start doing.
Every person who tells me that they're researching fits into one of these 3 different camps. Number 1 is the ready-to-move camp, and they have the margin math on a specific product. They have the supplier quotes in hand, they understand TACoS, and all they need now is to put their capital to work. And their next step is just to place the order. Camp number 2 is the people that are in progress. They're actively comparing 2 to 3 different types of options and have already contacted at least one different supplier, and they're working through the margin math right Now, those people are already on track. But number 3 is the research camp. They have 6 months that they've been in research mode and they have no samples ordered. They haven't contacted a single supplier and they have a different product idea every 2 weeks and they're still consuming content instead of going ahead and taking action. And that 3rd tier isn't about needing more information. It's about using what they've researched already to just move forward. So if you're in that bottom tier and you know it, comment the word fear down below and I'll send you a video that breaks down exactly how to move to this next stage.
