Emanuel RuizFounder — Amazon FBA Operator Coaching & Skool Community, Eman Los Angeles · Amazon FBA Acquisition Specialist | Buyer-Side Due Diligence & Brand Operations | Helping Investors Acquire & Scale Amazon Businesses

Is Amazon FBA dead?

11 Dec 2025 · 1 min

Watch on YouTube

1:16

In this YouTube monologue, the speaker reflects on the evolution of Amazon FBA from 2018 to 2025/2026, arguing that while the platform is now roughly ten times more challenging, it is far from dead. Success now hinges on three core pillars: selecting a high‑profit product, crafting an optimized product listing, and executing a sophisticated Amazon PPC advertising strategy. The speaker cites examples of newcomers achieving strong sales despite the heightened difficulty and promotes a paid "school community" that promises to teach private‑label sellers how to become seven‑figure earners by mastering product research, listing optimization, and PPC. The overall message is that with the right knowledge and tactics, Amazon FBA remains viable, but only for those who invest in the necessary expertise.

Chapters

All right, so is Amazon FBA dead or is it just getting a lot harder? Well, the thing is, back when I first got started in 2018, Amazon FBA was just about listing your products on Amazon, doing a little bit of auto campaigns, and to the moon you go as far as making money. Now in 2025 and into 2026, it is a big, big change. Basically, if you don't have a good product, a good listing, and a good ad strategy, you're going to be left in the dust. So yes, I do think that Amazon FBA is 10 times harder now than it was in 2018, but it is far from being dead. You can see people on this platform alone that just started Amazon FBA and already crushing it with their actual numbers. So if you guys are looking to go ahead and start Amazon FBA private label, I will highly suggest joining the school community where you'll literally learn how to become a 7-figure seller and what is important from choosing a product profitability to going ahead and doing listing optimization and more importantly Amazon PPC. Because if you don't know Amazon PPC, you're going to be left in the dust.