Emanuel RuizFounder — Amazon FBA Operator Coaching & Skool Community, Eman Los Angeles · Amazon FBA Acquisition Specialist | Buyer-Side Due Diligence & Brand Operations | Helping Investors Acquire & Scale Amazon Businesses

Take advantage of holiday sales on Amazon FBA

12 Nov 2025 · 2 min

Watch on YouTube

1:46

In this video, the speaker urges Amazon FBA sellers to capitalize on the upcoming holiday selling season that begins with Black Friday. He explains that search volume spikes dramatically, leading to a surge in sales for any prepared seller, while competitors who run out of stock lose sales that can be captured. The core message is that beyond the immediate sales boost, the holiday period is crucial for gathering advertising data through broad, phrase, exact match, sponsored brand, and sponsored display campaigns. This data can be used to optimize performance in Q1 by identifying winning keywords. He advises sellers to run as many campaigns as possible from Black Friday through December 22. The speaker also promotes his SKU community, offering bi‑weekly coaching calls to help sellers scale, recommending that only existing or launching sellers join, not brand‑new ones.

Chapters

If you're an Amazon FBA seller, selling season is literally around the corner, which starts on Black Friday. And if you're brand new to Amazon FBA, you're going to see how much of an uptick in sales you're going to receive, because I don't care what category you are in, you're going to get sales. And the reason for that is because search volume literally goes through the roof, and you'll start noticing that if you're a prepared Amazon FBA seller, even even somebody outselling you right now, if they're not prepared, they're going to run out of stock. And when that happens, you're going to capture their sales. So it's literally like a snowball effect as far as other people running out of stock and you going ahead and taking advantage and getting their sales. But it's important that sales is great, but the reason why selling season is very important is for the data that you collect, the campaigns you are running, the broad matches, the phrase matches, the exact matches, the sponsored brands, sponsored displays. Right? Because that's going to catapult you into Q1 to be able to optimize very frequently and know what are the winning keywords that are actually contributing to your sales. So if anything else, run as much data as possible starting on Black Friday and all the way up to December 22nd. If you guys need help on this, go ahead, check out my link in my bio. It's a SKU community where I go over all of this in depth. We have weekly calls, or actually 2 calls every single week, to better help you scale your Amazon FBA business. So if you're brand new to Amazon FBA, don't join. But don't join. But if you are on Amazon FBA, you're getting started, you're about to launch, get in there right now. You do not want to miss out on all this data you're going to be collecting during selling season.