Emanuel RuizFounder — Amazon FBA Operator Coaching & Skool Community, Eman Los Angeles · Amazon FBA Acquisition Specialist | Buyer-Side Due Diligence & Brand Operations | Helping Investors Acquire & Scale Amazon Businesses

The old way vs the new way of doing Amazon FBA

21 Sept 2026 · 1 min

Watch on YouTube

1:10

In this YouTube monologue, Emanuel Ruiz contrasts the traditional, labor‑intensive approach to Amazon FBA with a modern, AI‑driven workflow. He describes how he used to spend weeks manually researching products, paying copywriters $2,000 for listings, hiring expensive photographers, and guessing keyword strategies while burning ad budgets. Ruiz then introduces AI tools—Mark Scout for rapid product discovery, Claude for instant benefit‑driven copy, and ChatGPT for low‑cost lifestyle images and pre‑launch keyword analysis. He claims these tools cut execution time by tenfold, reduce costs dramatically, and provide data‑backed decisions before any money is spent. Ruiz, who has been in the Amazon FBA space since 2018, invites viewers to follow him for a full system walkthrough.

Chapters

Finding a product. Oh man, I spend weeks manually searching, guessing on demand, and hoping that niche isn't saturated. Mark Scout scans millions of listings in minutes and surfaces new sellers making money right now. And then they tell you exactly what the search volume and margin look like before you even spend a dollar. Building your listing. I pay a copywriter $2,000, but I do have to wait 3 weeks for it, and I hope they understand my product. Claude writes benefit-driven copy in minutes. You edit for your voice and it's done in an afternoon. Product photography. Oh man, I I hired the best photographer and I ran outta studio and I spent hundreds or even $2,000 a minimum to go ahead and do this. ChatGPT lifestyle images outperform those studio shots at a fraction of the cost. Launching. Oh, launching. I guess on keywords sometimes, blow my budget on ads and learn the expensive mistakes over months. Using both Claude and ChatGPT tell you exactly which keywords convert before you even launch. Go in with a real strategy, not just guessing. The framework's the same, the execution is 10 times faster, and I've been in the game since 2018 and I've never seen a better time to start. So follow if you want to see the full system.