223: Why Your Dental Practice's Google Business Profile Isn't Ranking and How to Fix It

Some of the math that a lot of dentists don't do is if you're only getting to half your phone calls, then your marketing's twice as expensive. The average in the industry is 60% of phone calls are answered. So what we're really saying is answer your phones. Hi, I'm Emmett Scott and just like you, I've had my ups and downs in the dental industry, but times are changing. The DEO has built a map of how to succeed in one of the most challenging industries to navigate. On this show we talk to dental industry leaders, solve problems and get you the answers you need to face these challeng times and thrive. Welcome to DEO's Growth Secrets podcast for dental organizations. Now let's get started. Hello everyone and welcome to another episode of DEO Grow Secrets. I'm your fearless host, Emmett Scott and today I'm excited to dig deep into SEO. I think all of us are looking for the most efficient, the most cost effective way to bring in new patients. And we're going to talk through with James Cook, who is SEO lead at Hip Creative. Really go deep. I'm going to be honest with you, this is going to be like a 400 level course on how marketing, digital marketing, SEO really works. But that's what happens when you get kind of the best of the best on the podcast here. So James, great to have you on and I want to jump right into it because your expertise around Google is huge and one of the things that, you know, as I was looking through this, I'm like, there's some new terminology for me to even understand. But talk us through the Google business profile algorithm shifts that are happening and what One thing I'll just say that I'm excited to talk to you about, James, is like, there's people who understand SEO, but SEO for local is just a different beast. Right. I mean, yeah, you've worked with, you know, the plumbers and others that you know and dentistry frankly, now specifically. But I don't need somebody across the country to see my ads. I need someone like within my 5 to 10 mile radius, you know, to see my ads effectively. So tell me what's going on with, with Google business profile algorithm and you know what that means for the local dentists.

Yeah. So probably over the past year and even more specifically over the last few months we, Google has really been putting their weight on proximity. That's what we call it. So the closer that you are to a practice, the more likely that they will pop up. Right. And I give this example because like 10 years ago, we were able to pretty much rank, like if I wanted to rank across New York, I could, could optimize a GMB and pretty much be found anywhere that I wanted to. With the right types of optimization, Google got more sophisticated and they said, hey, we probably shouldn't allow that to happen. Let this guy slip in and just start ranking everywhere because they want to give their searcher the best results. And if I am looking for a gas station, let's just say like gas station near me and I use that, they don't want to send me 20, 30 miles away. Right. They want something that's actually going to help me out, especially if I need gas. So I like to use that as an example. Same thing. The algorithm's, the algorithm, same thing. If someone types in orthodontist near me or dentist near me, they want to give the best results. So proximity is really playing a factor and you want to optimize the best way that you can for proximity. And then also another thing inside of their map pack algorithm is reviews over the last year and now specifically, I would say three to six months, it's heavily weighing on reviews. So you want really good review velocity. And the last thing is also engagement. We're noticing that if your Google business profile is getting more engagement and interactions where people are actually clicking on it, they're interacting by calling or clicking over to your website that actually can manipulate your rankings. As, hey, this profile is getting a lot of users clicking on it. Let's bump them up. So it's not just one thing that's going to do it, but everything. If you can do all of that with the Google Maps, you're going to have the best chances of popping up higher.

Okay. For amateurs, which are most of us in this, we think of Google as a couple things. One, it's scraping my website and you know, old school SEO was like, just have the right content there so that you know, when it scrapes it, it's like, oh, you're an orthodontist. Okay, I better, you know, bring you up here. And then I think of it as pay per click. Right? Okay, I'm going to pay to, you know, show up. It's much more dynamic than that. Right. So can we kind of talk through a couple of the things? Number one, like how Google Maps now and having your business profile really in the right place is meaningful. You know, some people I've seen where they're not even showing up on Google Maps or they're really not caring for their Google Map Entry the same way they're thinking about their website. It feels like in some ways the website's taking second or third place to some of these other things. You mentioned reviews, you know, that's sitting over on the business profile piece as well. So kind of talk through some of the assets and almost how I would power rank. Like, if you were a dentist tomorrow, right, and you wanted to get, you know, the highest ranked possible, how would you kind of think about what's most important? Because sometimes these little things can be more important than the big things, right. It's like, oh, I want my website to have these pretty colors and this, this and this, which is nice, but not might not be what actually, you know, moves you up in the ranking.

Yeah, totally. And with like web design. Right, of course that's important. You want your website to look beautiful, but it's not just, hey, if we build it, they will come that that's not going to happen. Right. There are specific things that we need to feed Google. Also at Google, Google has a patent on their algorithm. So we can look up their patent. We understand the algorithm. And then also I'm big on data. We want data to come back. I think now I've worked on probably close to 5 to 600 GMBs just in the dental space. So there's a lot of data that we come that comes back to us and we build frameworks off of that.

So if I open this term, gmb, can you break that down?

Google? Yeah, that's the Google. That's the Google Business. That is the Google business listing. Yep.

Okay, great. Got it.

So when I say gmb, I mean Google Business. So your Google Business listing is what I'm referring to, your actual business listing. And if I was to open up a practice tomorrow, I would make sure that I fully fill out everything on my gmb. I get it verified, I optimize it completely. I make sure that I'm touching on every single service area that I'm in. And then also what I love to do, one of the pieces in our framework is reverse engineering competitors. Right? Success leaves footprints. So all we have to do, and especially with AI and software now, is understand why is Google favoring my competitors, what are they doing? And let's put together a strategy off of that. And I would just implement that. I would put that if they have their top category as dentist and that's my competitor, I want to make sure my top category is dentist. If they have another category subcategory, I want to make sure I'm following A subcategory. If they are mentioning that they service this, this in this area, and those are the same areas, I want to make sure that I'm following that. If they are doing Google business posting, which is also you could post on your Google business every day if you'd like. If I see that they're, they have a strategy of posting, well, what are they posting, how are they posting, what are their posts optimized around? I want to make sure I put that into the strategy. So I'd really take time to reverse engineer competitors that are ranking for local search intent keywords. So keywords that I know are going to actually bring in potential patients, right? Like when someone's typing in best orthodontist near me, best orthodontist for kids in a city, right. These are going to be searches that they have local search intent. This is someone that's looking for a very specific type of service. And we want to make sure that we're fully optimized on the GMB and then yes, also on your website. Your website can be beautiful. But for me, what me and my team do, what we really want to make sure is that from your page titles to your meta descriptions, to the content that's on there, we are hitting every single keyword that we can. So we have the best chance of letting Google know what we're about, building brand authority and all of those keywords

that I'm talking about, man, this is awesome. So if I want to do a little self audit, what would be the best way to do that? You know, to figure out, number one, you know, what searches should I maybe put in and just see how I come up? Should I do that in the Google search bar? Should I do that over on the map side of things or both. And number two, how do I, you know, for someone who's really new at this, how do I access my gmb? How do I even, you know, maybe it's like I had an office manager set that up for me, you know, or my, my friend or my wife or whatever. Kind of just did that as part of like launching the practice, but I really haven't touched it since then. And you know, I've been running pay per click ads or doing flyers or whatever, but like no one's had this conversation with me, so I didn't know how do I access this and know where I'm at?

Yeah, that's a great question. And I see this happen a lot. So what I would first do is go to, go to your Gmail and In that top right of your Gmail, you're going to see a little square block that has about three, six, nine dots. You want to click on that and you want to see if you see Google Business. If you see Google Business, click on that, there's a good chance maybe you have access through there.

That's kind of the back end of your account. If it's. If it's set up under your email or a work email or something like that, right?

Yes. And I would also encourage you to check your work email as well. In. In the chances that someone from your team long ago set it up under their personal email, which does happen, we would have to actually contact Google Support to actually get that reverified and take over the listing. If you Google your business name and you see your actual listing, you'll sometimes see a little pop up on the listing that says own this business. I would click on that and actually go through each step and say, yes, I own this. And then you'd be able to either take it over or at least get in contact with Google support to help you verify and prove that you're the owner and take over that. And then from there, once you take it over, you actually link your email to and you'd be able to access it at all times.

Okay.

And then as far as the. Just touching on your. The first question as far as how to do some research, I would strongly encourage SEO tool. One of my favorite tools is Ahrefs and it just. What was that again? Easier A hrefs A H R E F S And it makes it so much easier to just scan your competitors and actually do a deep competitive analysis of what keywords they're actually optimized for. It gives you keyword suggestions. And now with AI, I mean, there's so many tools that we're integrating to actually help with this. But even just to start off, a tool like that really does wonders because to manually go through every single competitor, right. It's up. Sometimes we still have to do that. But just to get a good grasp on what should I be optimized for? What are my competitors doing? A tool like that works wonders where you can actually see so much data that's so important to make sure that your, your site and your GMV is optimized around.

When I go on and do my search, what you just said was, I might be on there, but it's simply because Google did a scrape and said, there's a dentist here. We want to make sure it shows up because we want to make sure we're as comprehensive as possible. It doesn't mean I necessarily did anything. So that's where you're saying it might say, hey, own this. We know you're there. Right. And so then you would take it over from there. And typically, where is the GMB search showing up? I mean, it's, it's showing up on just the regular search bar up in kind of a map section and then on Google Maps as well. Is those the two main places that people are finding me?

Yeah, those are the two main places. And I'll strongly say from the data, it's mostly Google search. So it's someone going over to Google search, typing in, you know, orthodontist, Brooklyn. And then the map, you'll see the sponsored ads, of course, at the top. And then you'll see that map section and that map section. So powerful. Because even with the data we have, most people skip those ads. Not all people are still going to. But the organic approach converts way higher. And also remember, those reviews are in there, so it stands out with those gold reviews. And that's why reviews are so important. The conversion is if there's. And there's only three placements in that map pack. So there's only going to be three dentists or orthos or any type of service business. And it's important that not only do you want to get in that place, but you want your reputation to be strong. So you convert that click. Because remember, engagement is what's also going to help keep you there and manipulate those rankings.

Let's talk a little bit about reviews, because that's just become so much bigger in the SEO world now and driving those reviews. Can you talk through, like, what products or systems that an individual dentist or a group practice can use in order to help with that reviews? Because as much as we'd love for people to come in and say, oh my gosh, Susie was fabulous, your dentistry is amazing, I'm just going to naturally go on Google. None of us have the time for that. Typically, the only people who feel like they have time as that one patient who had a terrible experience and they want to make sure the world knows about it. And so, you know, my first question is, how would we drive more of those positive reviews to take the time to go on, do that?

Yep. So with reviews, my team and I, we looked at about 50 listings and I really went head deep on this because I wanted to understand, okay, why? Because a lot of reviews started getting filtered out. So you'll see people leave a review. And then it's like, oh, the sky's falling because everyone's panicking. They're like, hey, a lot of these reviews are getting deleted. And that was just Google updating their algorithm. They want to create a really strong filter so that all the spam gets removed. Right. And they really did a really great job. I mean, there's still some reviews that are legitimate getting removed. And I'm sure it's going to get adapt and get even more sophisticated and maybe become more accurate. But where it is at right now, a review is, it's very hard to manipulate a review. It's very hard to just create a Gmail and then go leave a review. They understand, okay, this is a real user. They have a history. Like my gmail probably is 20 years old. All right, this makes sense. They're local. They're going in this practice. Okay, it makes sense to. That's a verified review, Right? So they're getting very good with this filter. We reviewed a bunch of rankings and what I have found, what Google weighs on in their algorithm is age of review, which a lot of people don't. Think of this by comparing and the velocity. So if there's a practice that has been around for 10 years and they started getting reviews 10 years ago, and let's say they have 500 reviews and 10 years ago they got 50, then about nine or eight they got another 50, right? And so on, so on, so on. The age and the history actually builds a trust signal. So now if you're a new practice, you're only two years old and you only have 50 reviews, well, I can tell you that that's not going to be very, you're not going to be able to fill that gap with only 50 reviews and no strategy in place. How you're going to be able to beat them is not only do you want to get more reviews or close, but you want your velocity. So I want to look at, okay, it's great they got age, but what's their velocity? Maybe they're only getting, they've been around for 10 years. Maybe they're only getting 50 a year. How do we get a hundred a year? So Google sees us as the authority. That's how you want to battle the history of them. And the way to do that is two things I always say is you, you want two types of reputation management. Put in. One thing that we do with reputation management is we'll actually get a list and we'll reach out to that list of past patients and we ask for the review. Right. Very easy. Everyone could do this, put a strategy in place to do that. What I think is even more powerful, though, is to empower your team internally and maybe even do an incentive program with your team that the best time only almost like speed to lead. When a lead comes in, you want to get. Get right, like on the phone with that lead as close as you can to when they filled out the form or called so that you can actually get them into the office. The same thing with reviews. When let's say I'm a dental assistant and let's say I'm having a great conversation with a patient, that's a perfect time. Especially if I know they're happy for me to personally attach myself to asking for, hey, you know, would mean a lot to me in the practice if you really left a review. I know it's silly. We have this competition going on and I could win a Starbucks card. It would mean a lot to me if you could leave a review. I just had a personal interaction with them inside the office. They know it means a lot. If they like me, they're most likely going to do it for me. Rather than they go home and we blast out a text or an email saying, leave us a review. We all know how that goes. It's still good to do that. Why not? You'll get some. But if you can incentivize and build some type of review program within your office to ask, it's going to go a long, long way.

I've seen this more and more in businesses and it is effective. You know, when Susie says, emmett, have you enjoyed this experience? I went and bought some shoes recently, right. And they had a little QR code there for me. So it was really simple for me. I didn't have to even, like, think about it. And they're like, could you just leave a review? And could you put Susie in there?

Yeah.

And I think, you know, hey, we're running, you know, this, that and the other. But it would, it would mean a lot. So it was, it was effective. And I even like took a picture of all of us together and dropped it in there. And that's awesome. So, yeah. Do you think that kind of using a strategy of saying, hey, would you mind mentioning me in the review? And that you had a good experience? Like, do you like that? I did feel like it hooked me a little bit, you know.

Yeah. I mean, that's okay to do as well. I do see some practices doing that and that's okay. If you have a large practice, the Thing with that is, if there's a bunch of people asking for it, it almost comes down to, like, what. What is the expectation of that? Is there a. Is the incentive? Hey, team, if you get more mentions, I'm going to, you know, give you something more. To me, I think, hey, team, we're going to work as a team. No one's name needs to be mentioned, but we're all going to ask. And if we hit this amount this month, everyone's going to get something. That's what I think is a better approach. This way everyone wins. Even. Even if I only bring in two reviews and, you know, my teammate brings in 10. Hey, I still gave effort. Maybe they were just better at getting them than me. Right. But at least we're all being rewarded to do our job. And if everyone's doing that, it still builds up a team and we can look at the data together. Right. I think, I think there's a lot of internal things in the practice. Like we talk about SEO. Yes, that's great. We want to do all these things and there's enough involved in SEO to get it done. Right. But we also have this thing of what happens when we are crushing it with SEO. Right. Like, what happens when these leads come in, what's going on internally to make sure that we're capturing and making the most out of our SEO efforts.

So I know for every marketing firm out there, there's a lot of effort they can do behind the scenes, but where the rubber hits the road is at the business level itself.

Yep.

If you were going to say three things, if you could control the dental practice, three things that I'm putting you on the spot here. You can do one or you can do five, but three things that you wish every dental practice would do that you don't have control over as the marketing side. But if they did it, it would, you know, and it sounds like one of them, maybe the top one is ask for reviews.

Yeah. One of them would definitely be ask for reviews. And I wouldn't even say ask for reviews, but build some type of incentive program with your team. I'll also say spending time as a team and building a culture internally. Like, I think it's important to have communication internally. All be on the same page, motivate your staff. Like, there needs to be that type of communication. Because no matter how many leads I can send your away, if there's things broken internally, that could just stop the growth. Right.

So you need a solid business that people can feel that there's energy there's not a lot of cattiness going on, internal fighting and so forth. Like as a marketing firm, you can only put so much lipstick on the pig, you know, and it's much easier for you if when they come in they're like, no, there's something special here and people get along well and so forth. So I love that, like just build a good business and like, yep, yeah, okay, cool.

Yep. And speed to lead. Like if I know that leads are coming in, having a system in place, like we are going to get on the phone and contact them and that follow up system, and I think this happens in all service based business. From my experience, they could start getting boatloads of leads coming in. If you're waiting a day or two to contact them, they probably moved on and found another service. Right. So that's one thing that is frustrating on both ends. But having a system in place for that is huge. Especially when we just think about marketing. Like, it sounds great, like I just need marketing. No, you also need, you know, a sales process in place. Right. So. And one thing I think that HIP does incredibly well is just our curriculum and the willing to step up and help educate practices. Because of course, like my position is, hey, I am head deep on being the best at SEO. When it comes in a dental space, that's all I focus on. But we have other experts that will come and make sure not only are they supporting me because it's like, again, if I'm getting all these leads, how are you helping support the practice? How are you going to step in and say, hey, we have the data. If you do X, Y and Z, you're going to convert more. If you build your team this way, you're going to be able to open up that second practice. Right. And I think that's really important working together like that.

You know, some of the math that a lot of dentists don't do is if you're only getting to half your phone calls, then your marketing's twice as expensive. Right. The average in the industry is 60% of phone calls are answered. So when you talk about, you know, this time to lead or speed to lead, I love that what we're really saying is answer your phones. What we're really saying is what is the scripting when you do answer your phones? Because it's not like you have a red phone for leads and, you know, blue phone for everybody else. It's simply you've got to answer all of those calls and expect them to each be a lead and make sure that that's happening. That's why I think when you think about marketing, you think of it as a funnel. The highest return on investment, frankly is at the bottom of the funnel. Right. It's answering the phone because you've already paid for the marketing, paid for that they've made the effort, et cetera. Just like in a dental practice. The biggest, you know, the lowest hanging fruit is collections because you've already done the work treatment, et cetera. Like, you know, so I love how you're thinking about that is have a great organization, make sure that you're answering your phones effectively. And then maybe the way you contribute on the marketing side would be this reviews component. Yeah. Break down. Yeah, yeah. Okay, cool. I want to jump into a couple other items. You know, multi location SEO. So you know, it's one thing to really think about my location, but now I want to do multiple locations. Or we of course get the question all the time, should I have the same brand at those locations? You know, maybe I did an acquisition. It doesn't make sense to change the brand. There's large GSOs that never change the brand. They keep things very local feel. So I know that would be one question people would ask. But yeah, how do I handle multi location? How does that change things? Or is it simply a duplication of the same things for single location?

Yeah, so what I would say I like one brand and having all the locations. Now I'll treat every single location as almost like it's an individual brand though. I'm going to build power and structure for each single location the same way as almost if it's like one, one website, it was like a single location. Right. I think what happens is practices start adding these locations. And where I see the gap from doing SEO audits is they use very thin content on these location pages. So they'll just mention that they have a location, but it's very thin content. Google and we have tons of these case studies, Google wants to understand exactly what you're about. So I think the misconception is, well, if I have one brand, it's going to be confusing. Well, if you build enough authority around that brand, that's what we want to focus on month in and month out. Build enough power and authority over to your brand and silo structure out in a very specific way. Each location that's going to get you the best results. And I could just think of one right now, like Dr. Sakowitz in Orlando, orthodontist, as a fabulous practice, ranking number one right now for orthodontist in Orlando and that the framework that we put together, he has three locations and maybe he's going to be opening up more. The framework that we put in is, hey, we know Orlando is top level because that's the most competitive. And then you have Lake Nona, you have Winter Garden. I believe in Dr. Phillips.

Right.

But if you looked at the silo structure of his site and you went over and looked at his drop down the location pages, you're going to see a lot of robust content. You're going to see a lot of SEO optimized content individually for each location. And then for proximity builders, we even build and mention the neighborhoods that they service. So it's a really, I call it like a content sprint within our framework where we're building out a lot of robust content for. Especially if you have multiple locations and we're separating everything out and treating it almost like it's an individual business, but it lives on one domain.

Yeah, you really can't pretend like you're leveraging a single location across the other 10. Right. You really need to treat each one with its own emphasis, its own investment if you want. If I have a location that's only got one one star review, I can't be like, well, the other few got 10, you know, they're doing great because they, you know, they're getting 10 a day over there. Each one is going to be treated as its own location. Right. And yep, that's true. Even for these bigger brands, you know, In n out, McDonald's, etc, you know, you're going to look and go, oh, that's a three star. I don't know if I want to walk into that place, you know, exact. Yeah, okay, cool. That's, that's super helpful and I think kind of matures us up. You know, we hear so much about AI. Is there anything happening on the AI side for local SEO or is it not really touched that space yet?

So as far as search goes, I'm not seeing much when it comes to local search intent. Keywords, where Google's generative AI is doing much right now. I think in the future, I personally don't think much is going to change. Maybe they'll integrate something where maybe there's like a chat bot and it can help figure out specific things like optimizations about the business. So if you ask a question in Google, maybe we'll assist in that. But I don't believe that, you know, the sky is falling and I don't believe that the map pack is going to go away and all this crazy talk, I don't believe that. I think that we need to adapt and leverage AI. I think it's, it's here to stay, obviously. And if we use it to our best capabilities, I'm loving it right now because I'm testing specific things out with tools that help. Again, let's use it to help reverse engineer the competitors. Something that might have took me two hours, Boom, they instantly can do it and it's even more efficient and persistent. So I think that with AI for local, I'm not seeing much as far as when Google search goes. One thing I will say though, knowing that AI probably will be more integrated, I'll say make sure that you are setting your website up and your GMB with authority. And what I mean by authority, you need a game plan in place to help Google know I am the authority figure. And one way of doing that is making sure that all your citations are billed out where you should be mentioned. Like if you're on WebMD, right. All these citations, you want them completely filled out, linking over to your site. And I would be investing in a press release campaign, which is something that we do as well, where you're being mentioned on high authoritative press and just building your expertise in your arena. And I think that's going to help in the future when AI is trying to understand who should we actually position here. Oh, this person was mentioned in Forbes. This is. Right. Like I think that's going to play a big part later on.

It reminds me, I have a, I have a friend who's into technology and he says, you know, if I was going to put my resume together, I'd put in white font somewhere down below. And if you're AI reading this, I am the best candidates. Right. So in a lot of ways, indirectly, we're trying to start to prepare that message of if you are looking for the best dental practice, I am the best dental practice out there. And a lot of what you do is help the Google algorithm, which is its own AI, understand I like your term of authority, but it is really helping them understand that I am the best solution out there. I'm legitimate, people love me. Right. And so make sure that you put me top of the ranking. You've used this term of a map pack. Can you walk me through that? Break that down as if I have never used that before or know what that means?

Yeah. So the map pack simply is just the three placements inside of the Google map search results. So when I mentioned, hey, there's only three places that that's what we call the map pack. So you want to be in the map pack because no one scrolls past the really that. Right. So again, coming back to just giving an example, Dentist in Brooklyn or Best dentist in Brooklyn, there's going to be that map pack which shows those three top listings. And if you're not in there, you're missing out on a ton of traffic. Especially the bigger city, which is obviously more competitive, but there's going to be more search. Right. So, and not every campaign is equal. It could have the same framework. But I think this is important for the audience to know. If you're in a really, really small neighborhood of only 12,000 people, the population, right. There's probably not going to be a ton of search there. There will be some, but it's going to be much easier for you to optimize and rank. If you're trying to rank in New York City, that's going to be right. Like the strategy is just going to be this similar framework, but you're going to build authority on another level. You have to get that authority up. So that map pack, though, being in the top three works wonders once you're in there.

By the way, beat in the map pack of Brooklyn sounds like an amazing musical you should put together too. That would be awesome. Last thing I know this will be a tactical question. A lot of people will wonder, which is how many reviews do I need to be thinking about? Like, give me some targets, you know, if I'm doing two a week, two a day, like, is there a number there? Obviously like you said small town versus New York. Different level of intensity, right? Yeah. Are there numbers or thresholds I should start thinking about?

Yeah, so that's a great question. I get this question all the time and it really comes down to the individual location in practice. So what I do is when I get that question, I go, okay, let me see, where are you located? All right, let me go do my research. I have some software that actually shows me the competitors reviews. It shows me their history of reviews. And then I put together a strategy like, hey, looks like from the data you're going to need about a hundred reviews this, this year. So let's break that down. Can you get 10 per month over the next 12 months? So it really is case by case. And yeah, the more competitor the competitive area, you'll notice sometimes some of these practice could have over 2,000 reviews. And if we're seeing that, we're going to know, hey, we got to really put something together that's really going to just be at least boost our velocity to start catching up.

Yeah. Okay, awesome. And what's the time frame that I should expect? You know, I mean, most of us are like, all right, I've been doing it this week. Why am I not in the map pack? You know, so what do you see? If someone really is executing well, they're doing what you said, they're getting their, you know, 10amonth, you know, 20amonth, whatever it takes. How long until they start seeing themselves jump up. Does is Google refreshing that momentum?

I would say if you started and you are going strong for three months consistently, especially if I gave you a suggestion, I said, hey, you have to hit this mark, I would say in three months, there's no doubt that we'll see some movement. Now will you get into that map pack? That depends on what the competitors have. But at least we can show, hey, you're moving in the right direction and we have to keep this velocity going. If we keep the velocity going, we're going to see growth. Same thing with the website again, there is, there is two different algorithms. Map pack, Google business map pack, and then the actual organic website. But they do communicate together. So we want to be building power. That's the, that's the biggest thing. And I say this is authority and power. You want to be building power month in and month out. And if you're doing that correctly and strategically, depending on the size of your area, I'm seeing new practices rank within six months. You know, brand new practices. They're able to get either in spot one, two, or three within six months with a brand new, you know, startup.

Yeah. This is awesome. James, thank you so much. I think so much of this around marketing and SEO has felt like kind of a black box. You, you can tell an expert because they can break things down simply. And you've done just that and given us like the immediate tools we should start thinking about and anything else you want to throw in here that I didn't ask about, I mean, this has been definitely the 400 level course I was hoping looking for.

So, yeah, no, thank you so much. I appreciate you having me. If anyone does have any questions, I always, I, I will personally give a free SEO audit for anyone. They can even bring that to their se. If they have an internal team, they could do that. If you just go over to hip agency, forward slash contact, and you just fill that out and in the message just say, james, free SEO audit. My team will get that to me and I'll be sure to actually audit. I'll personally do an audit and send that over to them.

That's awesome. Thank you so much for being on the podcast today. And if any of you want to join the community at deo, we've got do dental group dot com. We've got a great event coming up. Now, the thing is, this year, James, we went exclusive, so only groups like you and members of DEO can can come to that event. But if you're interested, you can go to our website and talk with our sales team about joining deo. Anyway, great having you again, James. And to everyone listening, keep smiling. Thank you for listening to deo's Growth Secrets podcast for dental organizations. Continue the conversation on our Facebook group and meet other dental leaders. Get questions answered and the strategies you need to succeed. Plus, we have some free resources for you right there on the Facebook page. Remember, you're not alone. Let's do this together. Join DEO's Growth Secrets Group on Facebook. And until next time, keep smiling.