Enrico SchaeferFouning Attorney, Litigator and Ousdie Counsel - IP, Tech, TRAVERSE LEGAL, PLC · Founding Partner @ TRAVERSE LEGAL, PLC | AI, Blockchain, Social Media, Internet

Tip 7 - Master the Art of Naming Strategies for Unique Company Branding

20 Jul 2023 · 1 min

Watch on YouTube

0:56

In this segment of the YouTube video, the presenter role‑plays a founder who is struggling to find a company name that isn’t already taken. The speaker walks the viewer through a series of concrete prompts and strategic steps designed to help founders think systematically about naming, generate brand‑worthy word combinations, and evaluate trademark risk. The goal is to equip founders with a repeatable process for discovering unique, brandable names while minimizing the chance of infringement.

Chapters

Well, if you're a client, you can start with these types of prompts in order to better understand what you need to be thinking about in order to, in order to get a trademark. So let's, let's pretend we're a client here and let's start over and ask. I am a founder of a new company. We have been looking for a name for our company and are having difficulty finding one that doesn't already have someone else using it. I need you to help me define some strategies in order to identify a word or words that we can use to brand our company that doesn't have a high risk of already being used.