In this solo video, Eric Deeran shares the exact components he includes on a pre‑call confirmation page for B2B, high‑ticket offers, based on extensive testing backed by over $5 million in ad spend for his own businesses. He recommends a headline that tells the prospect the call is tentatively scheduled and asks them to confirm, followed by an explainer video that outlines what to expect and how the offer works. He adds a screenshot warning about a new Google Calendar update that can send invites to spam, an optional case‑studies page that showcases past client results without forcing the prospect to read them, and a short (30‑60 second) FAQ video series that tackles common objections. Deeran reports that this layout consistently yields about an 80 % show‑up rate and a 30‑40 % close rate on high‑ticket sales, encouraging viewers to test the approach themselves.
Chapters
What should you have on your pre-call confirmation page? Well, I've tested a lot of things. We've spent over $5 million on ads for just our own businesses, and some of the things that I've found are helpful are, A, you have to have a headline saying, hey, your call is tentatively scheduled, complete the steps please to confirm your call. And then above that, we typically have a video that says, hey, here's what to expect with your call. Here's exactly how our offer works. If you're very B2B, you need to have something very direct where it's like, here's how the offer works and what we do and exactly how we get our clients results. Then below that, we typically have that screenshot where it says like, hey, confirm your call because of the new GCal update where it's going to go to spam. Below that is, and this is what I found helps, is having an actual case studies page where it's like, here's some case studies of clients that we worked with. And then we say optional to review that because it actually makes them review it more when we say optional instead of saying you have to review these case studies, you have to. And given this is all for B2B, right? So they don't like to be forced to do anything. So we just say, hey, here are examples of case studies of people that we worked with. And then below Below that we have like an FAQ section with FAQ videos that are typically 30 to 60 seconds long of me talking about the different objections that that person may have and then conquering those in each one of those. So hopefully that's helpful, implement that into your pre-call if you want, but we've seen really good show rates, typically we have like an 80% show rate and then a 30 to 40% close rate on a fairly high-ticket offer. So test it out, see if it works. Awesome.
