A brief conversational excerpt from a YouTube video where two speakers (one of whom appears to be Eric Edmeades) discuss sales and marketing as forms of communication rooted in trust. The speakers emphasize that a salesperson must genuinely believe in the product they sell (using vacuums—specifically a Kirby—as the running example) and describe selling without belief as unethical, likening it to being a scam artist.
Chapters
So selling, marketing. We have sales and marketing. And I don't really like that either of those terms mean, because all of this is communication and if it's done properly, it's communication in relationship to trust. If it's done well. Were the vacuums you were selling? Decent vacuums?
To this day, if I don't. I live in the Caribbean. We don't have carpets, but if I had carpets, I would have that vacuum, no question about it.
So you were selling something?
I believed in it. Yeah.
Okay. Okay. Well, that's crucial, right? Like if you're. If you're embarking on a sales career and you don't believe in what you sell and you're just a bloody liar and you're training yourself to be a psychopath. So this is good advice for people, people who are listening, who are thinking about doing this, is if you're going to sell, you need to believe that the thing you're selling is actually worthwhile and does its job properly, because otherwise you're just a bloody scam artist.
If you push me hard enough, I'm going to sell you a Kirby.