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Eric Edmeades argues that ordinary personal experiences and stories have value to other people and can be monetized or used to teach. He tells an anecdote about a woman from India who practices "elimination training" for babies (timing when infants need to urinate/defecate so diapers are unnecessary) to illustrate that what seems mundane to the storyteller can be highly valuable to an audience. He generalizes that many kinds of successes, failures, experiments, and heartbreaks from anyone's life can be valuable material for others.

Chapters

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