Eric Siu explains why beginners waste half their advertising budget. The problem: too many channels to manage at once. SEO, TikTok, LinkedIn, Reels, Shorts, email, SMS, podcasts. You can't measure what works when you're everywhere.
There's actually a really good quote from an advertiser. He said that the problem with advertising is 50% of my advertising spend is wasted. I just don't know which 50%. If you think about it, there are so many disparate channels now. You have SEO, TikTok, LinkedIn, Reels, Shorts. You have YouTube long form and it gets repurposed over to podcasts, events, SMS, email, and more and more and more. There's just so many different channels out there that it's almost impossible to manage, right? It becomes untenable to try to manage so many channels after a period of time. So you just can't. That's what it is at the end of the day. Today.
