Eric Siu says the biggest mistake creators make is half-hearted commitment. Each platform is its own game: YouTube needs thumbnails that stop scrollers and content that keeps people watching. SEO rules keep changing, so yesterday's playbook won't work today.
If you're going to create content, don't half-ass it. Go full ass, right? Like we're full ass on this podcast right now, right? Not only do you have to go full ass, but you have to play the game for each channel. Like there's a game for each one. It's like YouTube, it's thumbnails, it's your average view duration, right? It's all those things. SEO is a little different now too. You can't just do the same playbook.
