The best marketers experiment constantly and accept failure. About 88% of experiments fail, but successful marketers stay open-minded, move fast, and focus on results over how things look.
Are you a good marketer versus a bad marketer? There's only one trait that matters when it comes to separating the two. If you want more marketing tips, you can follow me for that. I'm not going to cover those tips in this video. I'm only going to cover the one thing, which is experimentation. But what do I mean by that? Experimentation means willing to fail 88% of the time or more than 88% of the time because only 12% of them usually succeed. That means having an open mind. That means willing to push the pace. That means willing to look bad because a lot of experiments aren't going to work and most people don't think this way because they think about looking good more than actually doing good work. So if you want to become a great marketer, focus more on experimentation. That's what's going to lead to you getting promoted and getting paid the big bucks. So
