Eric Siu argues that e-commerce teams waste $60 to $100 billion yearly on ads by churning out hundreds of variations without learning from what works. The feedback loop matters more than volume. Most companies throw thousands to millions at ads they never analyze.
Creative volume without feedback is just expensive confetti. The loop is the asset. And so a lot of people right now, especially in e-commerce, are like, you know, we really need to just jack up our creatives. We need to do 500, we need to do 1,000, we need to do 1,500 or so. And what they're not thinking about is how much money are you wasting due to duds? We all agree that you need variations and you're going to have losers to figure out new winners, but just cranking out tons and tons of new variations every single month and not learning from what's working and what isn't working is just going to waste you thousands, if not millions of dollars. And you know the stat, right? Depending on the source that you look at, the average waste in ad spend per year on digital ad spend is somewhere between $60 and $100 billion a year. Like, that's massive.
