$10K/Episode Deals: Why Top Podcasters Are Cashing In While We Wait

2 Dec 2025 · 1 min

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In this brief monologue, the speaker highlights the lucrative nature of top‑tier podcasts by citing the Marketing Operators podcast, which reportedly generates $5 million annually. He points out the types of sponsors that support such shows—analytics firms, Shopify‑related tools, and Postpilot—and notes that the podcast receives a flood of sponsorship inquiries that they largely ignore. He then references a concrete platform deal: Taboola paying roughly $10,000 for three episodes, illustrating a mid‑range monetization model. The speaker concludes with a self‑critical observation that while they advise others on podcast monetization, they themselves are not actively pursuing these opportunities, underscoring a common gap between advice and execution in the podcasting space.

Chapters

You know who makes $5 million a year on their podcast? The Marketing Operators. I watched an episode where he was talking to Shopify guys, like, we make $5 million a year, and they have a network of 3, 4 podcasts. But for sure, they're not bigger than this one. Really? Yeah, $5 million a year. And I can see the people who are sponsoring them. One's like an analytics company, one's like a Shopify, like a widget or something like that, right? Postpilot's another one. And so I'm like, we can do this all day. Because we get a lot of inbound inquiries, we just ignore them all. Yeah, same here. Like, I was looking through the thing, I'm like, dude. And then if you look at Taboola, like, thank you to Taboola, but that deal is like 10 grand for 3 episodes or something. Okay, that's not bad. Yeah. That being said, this is our So do as we say, guys, not as we do here. This is what we get for sitting on our butt, and this happens everywhere.