Eric Siu shows how to turn podcast episodes into blog posts at scale. Transcribe audio with Riverside, feed the transcript to ChatGPT for a draft with headers and headline, then have a human editor polish it into a 1,000-1,500 word article. The workflow cuts costs while multiplying your content output.
My name's Eric Siu, founder of Single Grain, and I'm gonna give you a 3-minute hack on how you can 10x your content while decreasing your content costs by about 80% or so. So for context, I have a podcast called Marketing School, another one called Leveling Up. We are looking to maximize the content that we're putting out, but the whole idea here is we want to expand that content onto our blog because we use a software called Riverside. Riverside has a transcription feature which uses AI to transcribe the content that we're putting out. And then from that, we will then take that transcription, go over to ChatGPT. We will ask it a prompt. ChatGPT, please create a blog post complete with headers summarizing the content from this transcript. Also, please create a catchy headline as well. And then what we will do is we will use a human editor as the last mile, so the humans aren't completely out of the picture yet, and they'll basically make that blog post into a nice 1,000 or 1,500-word blog post.
