2 Marketing Strategies You Can Do Right Now

8 Nov 2023 · 1 min

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In this concise segment, the speaker outlines two actionable marketing strategies for businesses operating with limited budgets. First, he introduces the "blue ocean" concept, urging marketers to seek untapped, low‑competition spaces—such as offering free software or services that competitors overlook—rather than battling in saturated "red ocean" markets. Second, he stresses the importance of rapid execution and early adoption of new platform features, using LinkedIn’s emerging influencer ads and strong organic reach as a prime example. By moving quickly and capitalizing on nascent opportunities before they become crowded, marketers can achieve visibility and growth without heavy spending.

Chapters

If you want to get in competitive market and market well, when you don't have that much money, you have to be able to move a lot faster. Blue ocean is where it's not that competitive. Red ocean is where all the piranhas and the sharks are like, everyone's killing each other, right? But if you go into a blue ocean where like one, right now as of this recording, you can go buy software, you can go create software, give it away for free. That's a blue ocean because most people aren't willing to go do that. Another blue ocean might be a new feature that's released on, let's say, LinkedIn, for example, like the influencer ads or— I mean, LinkedIn organic right now is super strong. So you got to take advantage of what's out there before it becomes saturated. Yeah.