Three tools to speed up marketing work: Conversion.ai generates copy and blog posts using GPT-3, UiPath automates reporting and data tasks, and Google Analytics Intelligence answers questions about your traffic in plain English.
Today, we are going to talk about 3 AI tools to make your marketing more efficient. I'll start first. So you can use conversion.ai. So conversion.ai is a great tool. It's a copy tool using GPT-3, and it helps you create captions. It helps you create headlines. It helps you, it can even create 60 to 70% of a blog post. So I think it's great. I actually showed my team and all of them like jumped on it. So I think conversion.ai is interesting. There's a lot of other tools that are out there. So that would be my first one.
Second one is UiPath. So UiPath recently went public. A lot of marketers don't use it. I don't know why. From reporting to a lot of your processes and your marketing flows, you can actually use UiPath and they have a lot of tools where it can pretty much do those tasks for you. So that way your team members don't have to do these boring repetitive tasks. And what's cool about this is then they can spend their majority of the time on things that are more strategic and that can really help the business grow from a marketing standpoint. And a great way to think about it is it's like from a basic level, if you have to tie in certain programs together and you have to automate certain reporting, you can do all that kind of stuff through UiPath. Or when you're dealing with Excel and you're doing some stuff on a regular basis, when it comes to dissecting data, exporting, popping into reports, like you can literally automate a lot of those processes.
Last one, number 3. This one's a short episode, but Google Analytics Intelligence. So most people don't know about this, but when you log into Google Analytics, you can actually type in natural language. Just ask questions about how things are going overall. And then Google is actually going to give you insights. It's free to do. An example might be which channel had the highest goal conversion rate, and you can find that out. So I plan to use that. And so check it out again, it's free if you're using Google Analytics.
Speaking of that, most people don't know this, but in your Google Analytics, there's actually a search bar and you can search in there and you can get feedback. Like on any question, you can type in any question and it'll pop out the answer.
That's what we're talking about. The same thing.
No, no, I know that, but I'm just saying people are going to be like, how the heck do I find it? I'm saying, go in your Google Analytics, type in your questions in the search bar, and you'll get the answers right then and there.
Cool. That is it for today. marketingschool.io/live. That's L-I-V-E to learn about our virtual and our live event. Would love to see you there and we'll catch you later.
